About the Specialty Food Association

Who We Are

The Specialty Food Association is a thriving community of food artisans, importers and entrepreneurs who bring craft, care and joy to the distinctive foods they produce. Established in 1952 in New York, the not-for-profit trade association provides its 3,000 members in the U.S. and abroad the tools, knowledge and connections to champion and nurture their companies in an always-evolving marketplace. The Association (formerly the National Association for the Specialty Food Trade, Inc.) owns and produces the Winter and Summer Fancy Food Show, and presents the sofi Awards honoring excellence in specialty food.

Our Vision

Join us on our industry evolution over the next 10 years and beyond as we roll out exciting new programs, news and features that will help you be more successful than ever before. This year, the Specialty Food Association intends to focus specifically on three of the initiatives from the Vision.

  • Obsess over member needs – We plan to roll out tailored membership tiers based on business needs.
  • Build an identity for specialty foods – Educate the public about the distinctiveness and benefits of specialty foods and strive to communicate this movement far and wide so that “Specialty Food – Craft.Care.Joy.” becomes a household brand!
  • Nurture a close-knit community of producers and their partners – the Association is facilitating connections on a local level with regional meetings of specialty food entrepreneurs.

The Specialty Food Association is committed to helping you succeed in your efforts to deliver quality specialty foods and beverages to the world. Download a copy of the complete Vision here.

Introducing our New Brand: Craft. Care. Joy.

Scroll through some of the Advertisements featured in our new branding campaign and watch our brand film below.