You found us!
We've been waiting for you.
You've discovered the very special world of specialty food.
And everyone here is unique, like you -- sharing one passion: to create food that's worthy of the craft, care and joy that goes into it.
Discover all the benefits of membership in The Specialty Food Association.Discover the benefits
Ours is called The Specialty Food Association for a reason. No product is ordinary. No brand is ordinary.
And because of this simple fact, the entire industry is an ongoing, ever-changing incubator for innovation of out of the bottle, out of the package -- out of the box ideas.Go InDepth Here
Big things are happening at the Specialty Food Association.
For one thing, we are no longer the NASFT after 60 years.
Our vision is to give you the tools, knowledge and connections to support the craft and the care you put into your business every day. That's our joy.Learn More
Introducing "the best of the best" – the sofi Award products!
These products are not just crafted with care and joy, but they have also been vetted by a national panel of 20 top specialty food professionals. Can you imagine? In 2013, these judges got to spend a week at our office sampling and assessing 1,885 entries, which they narrowed down to a finalist list of 109 products!Discover More About sofi
Each of our members brings a story with them.
A story of inspiration, challenge, opportunity and vision. A story with chapters still to be written. Though the stories are uniquely different, they wholeheartedly share our message of craft and care and joy.Watch More Videos Here
Think you're part of an awesome industry? You're right.
Specialty food is among the fastest growing industries in the U.S., with sales skyrocketing by 22.1 percent between 2010 and 2012. How's this for a tasty fact: last year dollar volume for the industry grew an impressive 14.3 percent.Get the Full Picture