NEW! Today's Specialty Food Consumer 2009
Highlights from the fourth installment of NASFT's ground-breaking consumer research report. Find out important statistics about the demographics, habits and purchasing patterns of Today's Specialty Food Consumer as well as the economy and its impact on specialty food consumption.



Kosher Food Holiday Guide
Open your eyes to the world of Kosher Food Holiday promotions with the NASFT?s latest publication detailing notable Jewish holidays with detailed descriptions of the traditions and the ever-important food that completes the occasion. Keep this handy guide close by when the holiday season is approaching and be better prepared than ever to sell & promote foods to support this growing buying population.



State of the Specialty Food Industry 2009
Learn how the specialty food industry performed in 2008 with just-released industry statistics and insights to help you understand the potential for growth and the dynamics of change in this market. Also available as an hour long webinar at the WEBINAR tab on the left.



REVISED! The Basics: The Business of Specialty Foods

Price recently reduced! This jam-packed workbook from the classic Fancy Food Show educational program enables you to secure a solid foundation in the specialty food industry.



Affordable Market Research
Selling specialty food products in today's business environment is more difficult than ever. To make sure that your new and existing products are meeting a consumer need, it is vital to do market research. Whereas much market research can be prohibitively costly, there are many affordable ways to learn what your customers and the consumer thinks of your product. In this booklet, you will learn how to do your own research and what professional help is available for a nominal fee. This insight will help you make better decisions regarding new products, your existing line and your competition.



Roadmap to Retail
As specialty food companies grow, one of the largest hurdles that must be overcome is how to successfully manage and implement a "go-to-market" strategy that gets their products to the shelf in a way that is most appropriate for the manufacturer, retailer and consumer. They must continually evaluate the proper method to get products to retail, either direct to the store, through distributors, direct to the retailers' warehouse or a hybrid approach. In this 34-page study, you will learn the critical questions to consider and how your answers should guide your distribution strategy. Based on research from renowned Cannondale Associates, this document will show you the key observations or "watch-outs" to be followed when implementing your distribution strategy and will provide a roadmap to guide this essential business decision.



Broker Guide - 2010
NASFT's recently released broker list available now!



Why Become Kosher?
The kosher products category is a $10.5-billion business and growing. Learn the history of kosher in the U.S., the laws of kosher and why becoming kosher can help build your business.



Becoming Certified: A Guide to Kosher Certification
There are many advantages to having kosher certification for your specialty or natural food products. But it can be a lengthy and expensive process. Learn what to ask yourself when considering kosher certification and how to go through the process of certification if you decide to move forward.



Value Pack! Why Become Kosher & Becoming Certified
Buy both resources at a discount when purchased together!



Getting Started in the Specialty Food Business
Are you ready to jump into the specialty food business but don't know where to start? Then this booklet is for you! You'll find key steps to starting your own specialty food business including how to structure your business, protect your product legally, information on contracts, licenses and insurance. A must have for any entrepreneur entering our industry.



The NASFT Guide to Successful Demos
How to Plan and Produce Demos that Drive Sales

Create and implement a sales-boosting demo program using this hands-on guide filled with checklists, sample forms and worksheets.



Best Financial Practices for NASFT Members
If your love for food and running a business outpaces your financial genius, this guide is for you.



A Guide to Understanding & Managing Trade Promotions
Boost your bottom line and intelligently grow your business by learning how to implement not just a promotion strategy but the RIGHT promotion strategy.



Sensational Customer Service: From Idea to Action
How Specialty Food Retailers Can (and Do) Make It Happen

This comprehensive workbook will help you gain a competitive advantage by taking your customer service to the next level.



FREE! Focus on Diversity
In this FREE reference piece, you'll learn more about the NASFT's Focus on Diversity Program as well as how to access supplier diversity programs and get your business certified.



A Supplier's Guide to Managing Invoice Deductions

Learn how to prepare for and manage deductions that cover expenses associated with selling and promoting products through the distributor network.



FREE! Specialty Food News NASFT Member Edition
Build your skills and knowledge with these excerpts from NASFT's weekly member email updates. Articles cover PR, Distribution, Sales, Marketing and more.