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New Products. New Ideas. New Momentum.
That's what you need to Move Ahead in this economy.
And the 35th Winter Fancy Food Show--the West Coast's largest specialty food and
beverage event--is the only place you'll find everything you need under one roof.

Move Ahead with the Winter Fancy Food Show

  • The Newest Products: The Show brings 80,000 specialty foods & beverages together – everything from cheese to chocolate, spices to sorbets, pastas to pastries.  Plus, the What’s New, What’s Hot! Showcase has the latest in Gift & Holiday and Natural & Organic.
  • Ideas from Around the Corner & Around the Globe: More than 1,300 exhibitors  from 35 countries will display their finest products. Check out Special Pavilions for U.S. states and dozens of countries.
  • The Hottest Trends:  Natural and organic products will continue to dominate the exhibit floor with 600+ companies featuring items in these categories. The “lifestyle” category is on the rise, with more healthful, vegan and allergen-free items than ever before on display.
  • Our Industry’s Finest: The sofi™ Awards honor excellence in specialty food. A special showcase highlights Gold Winners in 33 categories.
Watch highlights of the Fancy Food Show

Other ways you’ll Move Ahead:

  • Meet the right people with face-to-face meetings through Business Builders 1-to-1 
  • Learn from the industry’s experts in a suite of seminars, tastings and tours.  If you’re starting out or thinking about breaking into the industry, we have a special programs just for you.
  • Network with your peers – we’re expecting more than 17,000 attendees from around the world.
  • Experience San Francisco – a hotbed for innovation in food and dining. Attendees receive exclusive discounts for restaurants, shows, and more! Learn more about all San Francisco has to offer here.

Come Move Ahead with us! Register now.
Badge rate: $35 before Friday, December 4; $60 after.

Who Should Attend? 
Retailers Foodservice Operations Distributors
  • specialty food retailers
  • supermarkets/grocery chains
  • independent grocery and natural food stores
  • delis and convenience stores
  • gift stores, candy stores
  • mail order and internet retailers
  • mass merchants/warehouse clubs

Register now!

  • caterers, bakeries, cafes
  • white table cloth and quick-service restaurants
  • chains
  • institutional foodservice
  • hotels, resorts, airlines

Register now!

  • Organic
  • Specialty
  • Full-line
  • Brokers
  • Importers
  • Exporters

Register now!

Show Days & Hours 

Show Links 

Sunday, January 17: 10am - 5pm
Monday, January 18: 10am - 5pm
Tuesday, January 19: 10am - 4pm

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 



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