Marketing Tools & Public Relation Opportunities
Scroll down to view all exhibitor marketing and PR tools for the Fancy Food Show, or click on the appropriate link below to jump to a specific section.
Exhibitor Programs & Marketing Tools
Business Builders 1 to 1 and Discounted badge pricing for your customers.
- Business Builders 1-to-1
Secure one-on-one time with top level-buyers
- Invite your Customers
Discount pricing for just $25 ($35 regular rate). For complete program details, download the informational program sheet here.
Directory, Magazine, Newsletter, Website & Showcase Display Details
Sure, you're going to The Fancy Food Show. But is your brand showing up too? Four ways to make sure the people who are important to you, know you're there.
Specialty Food Magazine
Did you know the industry leader kicks it up a notch with bonus issues at The Fancy Food Shows? Imagine yourself here. Imagine yourself here.
Fancy Food Show Directory
Thousands of people pick it up as soon as they arrive. Advertise in Specialty Food Magazine and you get a 20% discount in the Directory.
What's New, What's Hot Showcases
It's the only area of The Show where products are displayed outside of your booth. Catch buyers' eyes with this targeted showcase.
Click here for complete program information
Specialty Food News
Are you newsworthy? This daily update of product picks and announcements is sent to more than 49,000 subscribers and is published daily.
Public Relations Tools & Opportunities
Learn how to take advantage of the on-site Press Office.
It is where journalists attending the Fancy Food Show pick up their badges, and visit throughout the show. They are eager to read the latest news about your companies.
Each exhibitor may drop off press kits or releases about their companies and products. This is a free service. The materials are set out on a first-come, first-serve basis.
PRODUCT SAMPLES
It is NASFT policy to allow one small sample only to be attached to each press kit, such as one tea bag or one wrapped cookie. Our goal is to have journalists walking the show floor and interacting with your company representatives.
BULLETIN BOARD
There will be a bulletin board in the Press Office where exhibitors may post information about special events during the show such as book signings.
PRESS OFFICE LOCATION
The Onsite Press Office location is not available at this time. Check back here closer to the event for a complete schedule.
PRESS MATERIAL DROP-OFF TIMES
Drop off times are not available at this time. Check back here closer to the event for a complete schedule.
SUGGESTED QUANTITY
75
REPLENISHING
Stop by the Press Office during the show to see if you need to replenish your materials.
Please note: Exhibitors are not permitted to remain in the Press Office; it is for journalists only.
Questions?
Please contact Louise Kramer, Communications Director, at lkramer@nasft.org or 646.878.0130
Create your free online press kit at NASFT’s Virtual Press Office.
This is a free service the NASFT provides to Fancy Food Show exhibitors. The service is managed by our partner, Virtual Press Office, Inc. (VPO). VPO will create online press kits that allow for round-the-clock visibility and worldwide distribution to influential specialty food industry media and analysts.
Why Participate?
This is a simple way to get news out about your company. Just send your press releases and product information via e-mail and VPO staff will take care of the rest.
THE PRESS OFFICE SERVICE INCLUDES:
- Creation of online press kit.
- Upload of press materials (releases, company backgrounder, images, etc.).
- Distribution to journalists.
- PR contact listing.
- Link to company website.
GETTING STARTED:
- Email up to six documents (releases, company backgrounders, images, product information, etc.) as attachments to files@vpoinc.com.
- Indicate this is for the Fancy Food Show site.
- Include PR contact and Company Website.
- Preferred formats: WORD, PDF, HTML and JPEG. Please keep each file under 1MB.
DEADLINE:
For guaranteed posting, materials must be filed the Monday prior to the Fancy Food Show. The VPO team will make every effort to post releases throughout the show.
ALERT THE MEDIA:
Direct journalists to the Fancy Food Show Virtual Press Office. The upcoming show's Press Releases will appear at the following link: www.specialtyfood.com/exhibitornews
POST-SHOW REPORT:
The Virtual Press Office sends exhibitors a free measurement report listing the names and publications of journalists who viewed your press materials.
QUESTIONS?
Please contact Gina Espinosa at gina@vpoinc.com or 973-783-7787, or Louise Kramer at lkramer@nasft.org or 646-878-0130.
Download Summer Show Logos to place on your marketing materials
Click on the download button below to download JPG and Adobe Illustrator versions of each Summer Fancy Food Show Logo pictured below. Before using these show logos, be sure to read the NASFT Logo Usage guidelines included with the logo download.
Embed or download Summer Show website badges
3 Ways to Add a Badge to Your Website
Create a button that links to the Fancy Food Show Website
You can do this by copying the embed code to the right of each badge image and pasting it into the HTML Source editor of your website.
Create a button that links to a different location:
You will follow the same directions mentioned in number 1, but you should replace the part of the code that reads
"http://www.specialtyfood.com/fancy-food-show/" target="_blank"
to read "http://www.yoursite.com"
Create an image button that does not link:
Select the "Download File" link that is located below each badge image to download the image file. You can then upload this image to your website. If you would like to link this image to specialtyfood.com, follow the embed code instructions in number 1 & 2, but replace the image file location with the location of the image on your website.
If you need further assistance with placing a badge on your website, email web@nasft.org and we will get back to you as soon as we can.
