Summer Fancy Food Show Education Program

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Prices:

• NASFT Member Through 6/14: $250
• Non-Member Through 6/14: $500
• NASFT Member Beginning 6/15: $260
• Non-Member Beginning 6/15: $520

Description:

The Basics (PLUS Lingo) + Start Up Sunday Package is ideal for a newcomer to the world of specialty food manufacturing and will give you a full day of education on Saturday and a half day of classes on Sunday - leaving you with plenty of time to explore the Fancy Food Show trade show floor and make the most of your weekend.  Your package includes lunch on Saturday and a badge to access the trade show floor Sunday–Tuesday to explore, investigate and taste. Classes in this package include: 10A (Learning the Lingo of Specialty Foods), 12A (The Basics: The Business of Specialty Foods), 22B (Getting Started in Specialty Foods), 25B (Understanding Pricing for Beginning Manufacturers) and 27B (Top Ten Mistakes Beginning Manufacturers Make and How to Avoid Them).  Please refer to individual session descriptions for more information and times of individual sessions included in this package. These sessions are all available individually as well.

Prices:

• NASFT Member Through 6/14: $120
• Non-Member Through 6/14: $240
• NASFT Member Beginning 6/15: $130
• Non-Member Beginning 6/15: $260

Description:

The Start Up Sunday Package is a short and sweet series for those newcomers to the industry who can't spend Saturday and Sunday in class. If you are busy, this option might suit you perfectly. You’ll get access to three classes on Sunday as well as a badge to visit the trade show floor (Sun – Tue)! Classes in this package include: S 22B (Getting Started in Specialty Foods), 25B (Understanding Pricing for Beginning Manufacturers) and 27B (Top Ten Mistakes Beginning Manufacturers Make and How to Avoid Them).  Please refer to individual session descriptions for more information and times of individual sessions included in this package. These sessions are all available individually as well. (NOTE - If you can attend classes on Saturday as well, we recommend PKGA.)

Prices:

• NASFT Member Through 6/14: $120
  
• Non-Member Through 6/14: $240
  
• NASFT Member Beginning 6/15: $130
• Non-Member Beginning 6/15: $260

Description:

The Tasting Trio Package allows you to purchase all three tasting sessions at a discounted price. Join us on Sunday and Monday for guided tastings of artisan butter, salt & pepper and the best of the DC Farmers Markets Sessions included are 23C, 26C and 32C - please refer to the individual session descriptions for more information. These sessions are all available individually as well.

Can't attend the education sessions at the Fancy Food Show?  Purchase one of three Live Learning Center recording packages of recordings of education sessions at a discounted rate pre-show and learn at your leisure.  (This same package will cost more onsite and post-show.)  If you opt to purchase now, you will automatically receive an email post show with your link to access the recordings.

Prices:

• NASFT Member Through 6/14: $75
• Non-Member Through 6/14: $150
• NASFT Member Beginning 6/15: $100
• Non-Member Beginning 6/15: $200
• NASFT Member After 6/19: $125
• Non-Member After 6/19: $250

Beginning Manufacturer

Sessions included in this package are:  Learning the Lingo of Specialty Foods, The Basics: The Business of Specialty Foods, Effective Sales Calls, Getting Started in Specialty Foods, Understanding Pricing for Beginning Manufacturers & Top Ten Mistakes Manufacturers Make and How to Avoid Them.  (Note - Package contents are subject to change.)  If you opt to purchase a Live Learning Center recording package, you will receive an email approximately two weeks after the Show with instructions on how to log in and access the recordings.

Advanced Manufacturer

Sessions included in this package are:  Getting Up to Speed: Mobile and the Modern Consumer, Forming an Advisory Board: How to Formally Tap into Industry Expertise, Incorporate Social Responsibility into Your Business to Build a Stronger Connection with Your Customer, Effective Sales Calls, The State of Fair Trade: Issues and Opportunities, Making Sustainability Meaningful in Budget Conscious Times, The Emerging Halal Market, Securing, Licensing and Enforcing Intellectual Property Rights in Specialty Food.   (Note - Package contents are subject to change.)  If you opt to purchase a Live Learning Center recording package, you will receive an email approximately two weeks after the Show with instructions on how to log in and access the recordings.

Retail & Trends

Sessions included in this package are:  Getting Up to Speed: Mobile and the Modern Consumer,  The State of the Specialty Food Industry 2012, Incorporate Social Responsibility into Your Business to Build a Stronger Connection with Your Customer, The State of Fair Trade: Issues and Opportunities, American Culinary Federation Presents: How Chefs Think, Wrap, Stack and Go: Gift Baskets, Making Sustainability Meaningful in Budget Conscious Times.  (Note - Package contents are subject to change.)   If you opt to purchase a Live Learning Center recording package, you will receive an email approximately two weeks after the Show with instructions on how to log in and access the recordings.

Prices:

• NASFT Member Through 6/14: $45
• Non-Member Through 6/14: $90
• NASFT Member Beginning 6/15: $50
• Non-Member Beginning 6/15: $100

Description:

Is your head spinning with food industry jargon? Cut to the chase with this fast-paced session designed to make sense of industry acronyms like SRP, SMA, POP, SKU & FOB. The fun won’t stop there – learn about bill backs, ride-withs, free fills, hip pocket, slotting and much, much more. You’ll leave this essential course for any newbie feeling like an industry insider!  Please note - this session fills up quickly.  (Sold individually or included automatically when you purchase 12A: The Basics)

Speaker: Jack Acree, Saffron Road Foods

Prices:

• NASFT Member Through 6/14: $80
• Non-Member Through 6/14: $160
• NASFT Member Beginning 6/15: $85
• Non-Member Beginning 6/15: $170

Description:

All week long, farmers and culinary artisans from all around the Washington, DC region bring their goods into the city for residents to enjoy at one of the many farmers’ markets.  We will take you on a journey to some of the area's best farmers’ markets, including some of the very first and longest running. You will meet the vendors, learn their story, and sample a variety of locally grown and produced goods. Great as an outing to see the city or to find the next hot product, the Farmers’ Market Food Tour will give you a look at the 'buy fresh buy local' culture that is sweeping the nation.  Tour stops will include Falls Church (VA), Silver Spring Market (MD), & Eastern Market (DC).  Tour subject to change.

Tour Leader: DC Metro Food Tours

Prices:

• NASFT Member Through 6/14: $145
• Non-Member Through 6/14: $290
• NASFT Member Beginning 6/15: $150
• Non-Member Beginning 6/15: $300

Description:

Geared for producers, marketers and importers of specialty foods, this workshop positions specialty food within the larger industry, provides a history of specialty foods in the U.S., and covers various trade segments (brokers, distributors, retailers) and how they function in detail. Delivered by a panel of successful specialty food manufacturers, the workshop tackles these topics: Understanding the Past, Present, Future of the Specialty Food Industry, its Key Segments and Standards; Working with Brokers and Distributors: Roles, Rules and Relationships; The Ins and Outs of Selling to Supermarkets and Specialty Retailers; Protecting Your Profit: Pricing Your Product and Extending Credit; & Marketing to the Trade: Maximizing Promotions, Shows and Other Activities. You will leave with an information-packed workbook, a clearer understanding of the industry, and real-world answers to your questions. Lunch is included.   Please note: if you register for this class you will automatically receive a ticket for 10A, Learning the Lingo of Specialty Foods from 8-9:30 on Sat. 6/16)

Speakers: Ron Tanner, NASFT (Moderator); Ann Daw, NASFT; Julie Jeremy, Native Kjalii Foods; Tim Metzger, Metzger Specialty Brands; Doug Renfro, Renfro Foods; John Roberts, Blackpoint Management

Prices:

• NASFT Member Through 6/14: $45
• Non-Member Through 6/14: $90
• NASFT Member Beginning 6/15: $50
• Non-Member Beginning 6/15: $100

Description:

Have you thought about forming an advisory board for your business? While not having governance responsibilities like a formal board of directors, an advisory board can offer valuable perspective and experience to the entrepreneur. This workshop will discuss the purpose and objectives of forming an advisory board. We will also cover best practices on:  how to recruit members, ideal board composition, setting expectations, how to compensate, respecting their time, keeping them informed, removing underperforming members, and running purposeful meetings. The attendee should leave with a good understanding of how to organize and get full value from creating an advisory board which will help take their business to the next level.

Speaker: Bob Burke, Natural Products Consulting Institute 

Prices:

• NASFT Member Through 6/14: $45
• Non-Member Through 6/14: $90
• NASFT Member Beginning 6/15: $50
• Non-Member Beginning 6/15: $100

Description:

The promises of technology make marketers dizzy with excitement -- from QR tags to NFC (Near Field Communications).  But are consumers adopting these technologies at a rate that justifies brand investment?  TEMPO Strategic will share insights, case histories, and a framework for future-proofing the next new thing.  If you're a brand manager, a store manager, or your company's designated futurist, you can't afford to miss these insights.

Speaker: Angela Cason, TEMPO Strategic

Prices:

• NASFT Member Through 6/14: $45
• Non-Member Through 6/14: $90
• NASFT Member Beginning 6/15: $50
• Non-Member Beginning 6/15: $100

Description:

Building on landmark research from previous years, this presentation will provide information about the size, scope and structure of the specialty food industry, as well as specific product categories and the impact our current economy has had on the industry. Topics to be covered include: sales growth within specialty food categories; comparisons of specialty food category growth vs. mainstream foods and new product introductions for 2011.

Speakers: David Browne, Mintel International & Ron Tanner, NASFT

Prices:

• NASFT Member Through 6/14: $45
• Non-Member Through 6/14: $90
• NASFT Member Beginning 6/15: $50
• Non-Member Beginning 6/15: $100

Description:

Both Zingerman's and Askinosie Chocolate have found that giving back to their communities has strengthened their organizations way beyond the dollar value of the contributions.  In this session, Ari will share the value of documenting, teaching and actively living your organization's guiding principles and Shawn will help businesses identify the needs in their community by using Askinosie Chocolate’s community engagement model of bridging the gap between cocoa producing and cocoa consuming regions of the world, as an example.

Speakers: Shawn Askinosie, Askinosie Chocolate & Ari Weinzweig, Zingerman's

Prices:

• NASFT Member Through 6/14: $45
• Non-Member Through 6/14: $90
• NASFT Member Beginning 6/15: $50
• Non-Member Beginning 6/15: $100

Description:

Explore important business issues that will help you think about the journey from product concept to the retail shelf. Join a leader of a community kitchen/incubator, a retailer and a legal expert to learn from the pros about best practices for getting your product concept from paper to the shelf. To be discussed - important legal considerations for starting a business; co-packing as an alternative means to produce your product; and finally - some insight into the mind of the retailer: what is the buyer thinking and how you can meet his/her needs and expectations to get your product onto store shelves!  Please note - this session fills up quickly.

Speakers: Marsha Echols, NASFT Legal Counsel; Jon Pruden, Taste Unlimited; Caleb Zigas, La Cocina

Prices:

• NASFT Member Through 6/14: $45
• Non-Member Through 6/14: $90
• NASFT Member Beginning 6/15: $50
• Non-Member Beginning 6/15: $100

Description:

A guided tasting of artisan butters featuring a butter maker, a California chef and creator of the original Butter Bar and gourmet retailer.

Speakers: Sheana Davis, Epicurean Connection; Mary Bess Michaletz, Farmhouse Kitchens Cooperative; Patty Peterson, Larry's Market

Prices:

• NASFT Member Through 6/14: $45
• Non-Member Through 6/14: $90
• NASFT Member Beginning 6/15: $50
• Non-Member Beginning 6/15: $100

Description:

This seminar will cover how to prepare for a successful headquarter sales call at a retailer or distributor. We will cover understanding the purpose of the call, doing your homework ahead of time, and specific approaches to new item presentations, presenting promotional programs and category reviews. We will also review and understand the objectives of the buyer and the importance of a concise, fact based presentation.

Speaker: Bob Burke, Natural Products Consulting Institute 

Prices:

• NASFT Member Through 6/14: $45
• Non-Member Through 6/14: $90
• NASFT Member Beginning 6/15: $50
• Non-Member Beginning 6/15: $100

Description:

Aimed at those just getting started or in the business less than two years, who want to learn the intricacies of pricing in the specialty food industry. Learn about starting from Cost of Goods to establishing various pricing levels: wholesale, distributor, private label, and export. Discuss freight and how this affects your final cost. Understand the margin structure for your company, as well as the distributors and retailers you'll be working with. Practical, hands-on examples will be provided -- bring a calculator as we run the numbers on multiple pricing scenarios. In addition, we'll discuss common pricing pitfalls and steps you should take to be sure you're protecting your profit margin and growing safely.  Please note - this session fills up quickly.

Speakers: Jonathan Milo Leal, Milo’s Whole World Gourmet

Prices:

• NASFT Member Through 6/14: $45
• Non-Member Through 6/14: $90
• NASFT Member Beginning 6/15: $50
• Non-Member Beginning 6/15: $100

Description:

Join NASFT's Foodservice Council as we present a guided tasting of different salts and capsicum peppers.  The purpose of the exercise conducted in this tasting trio session is to outline the components of both taste and flavor.  In today's marketplace, flavor more than price, packaging and presentation drives the second purchase and frequency of purchase.   Take this opportunity to get in touch with your taste buds - ideal for retailers and foodservice professionals alike.

Speakers: Keith Keogh, Food University

Prices:

• NASFT Member Through 6/14: $45
• Non-Member Through 6/14: $90
• NASFT Member Beginning 6/15: $50
• Non-Member Beginning 6/15: $100

Description:

Want to learn from someone else’s experience? Then join us for this exciting new session on mistakes NOT to make as you start a specialty food company. We’ve talked to companies across the specialty food industry and collected a wide range of cautionary tales – plus tips on how to avoid making the same mistakes. Get your company off to a successful start with this practical session, added by popular demand. Topics include managing costs, working with distributors/brokers, avoiding common credit and sales pitfalls, understanding pricing & marketing costs, managing inventory & cash flow, and financing missteps.  Please note - this session fills up quickly.

Speakers: Ian Kelleher, Peeled Snacks; Jonathan Milo Leal, Milo’s Whole World Gourmet

Prices:

• NASFT Member Through 6/14: $45
• Non-Member Through 6/14: $90
• NASFT Member Beginning 6/15: $50
• Non-Member Beginning 6/15: $100

Description:

This event provides an in-depth look at some of the most successful artisanal and specialty food retailers in the DC metro area.  The group will meet the owners and learn how they started their business, as well as the secrets of their success.  There will be opportunities to ask questions and learn trade secrets at each stop.  Learn about the history of the shops, their significance in the neighborhood in which they reside, and taste the products that made them successful. Tour stops will include Seasonal Pantry, Cheesetique, Red White & Blu, The Local Market & Dean & Deluca.  Tour subject to change. 

Tour Leader: DC Metro Food Tours

Prices:

• NASFT Member:$20 pre-show and onsite
• Non-Member: $40 pre-show and onsite

Description:

Noticed the growing popularity of Asian products? Familiar with bulgogi and bibimbap? Do you know how to pick the best gochujang and seaweed? Are your consumers asking for a Korean product you don’t have? You do not need to feel intimated. At this session, a panel of experts in Asian specialty food share insights and valuable knowledge. Retailers, brokers, distributers, buyers and culinary professionals can learn how to select the best in class for fast-moving favorites and new winners from an array of quality products from Korea. Top New York chefs will give you a “CIA (The Culinary Institute of America)-style” guided tasting of some of the hottest Korean products, decoding them to give you the depth of knowledge that brings smart choices for healthy growth in your Asian specialty business. Attendees will all receive a free copy of “Fabulous and Flavorful Gim, a collection of Korean seaweed recipes developed by faculty chefs from The Culinary Institute of America

Sponsored by: aT Center, New York and Embassy of the Republic of Korea in the United States of America

Speakers: Matthew Conway, American Roland Food Corp., Mark Kroenk, KeHE Distributors, Felix Villa, KeHE Distributors

Culinary Guides: Chefs Sungchul Shim, Deuke Hong

Prices:

• NASFT Member Through 6/14: $45
• Non-Member Through 6/14: $90
• NASFT Member Beginning 6/15: $50
• Non-Member Beginning 6/15: $100

Description:

The Fair Trade movement is both growing and changing rapidly, so let's take stock of where we are, and what it means for suppliers and retailers now and in the near future. We'll examine fully committed v. partially involved brands, evidence about impacts for producers, comparisons to other ethical labels, and more.

Speaker: Jeff Goldman, Fair Trade Resource Network

Prices:

• NASFT Member Through 6/14: $45
• Non-Member Through 6/14: $90
• NASFT Member Beginning 6/15: $50
• Non-Member Beginning 6/15: $100

Description:
Join the American Culinary Federation for a panel discussion moderated by ACF National President, Chef Michael Ty to learn the “ins and outs” of engaging the professional chef.  This is a rare look into the chef’s perspective on menu development, new product evaluation and addressing culinary voids.

Speakers: Chef Michael Ty, ACF, Chef Brad Nelson, Marriott Corporation and Chef Timothy Recher, Madison Hotel

Prices:

• NASFT Member Through 6/14: $45
• Non-Member Through 6/14: $90
• NASFT Member Beginning 6/15: $50
• Non-Member Beginning 6/15: $100

Description:

FRESHFARM Markets presents a guided tasting of exciting farmers market products from the Chesapeake region.  We’ll discuss the farmer’s market movement and its importance to specialty foods.  This session is well suited for chefs and retailers interested in bringing products from the farmers market stalls to their store shelves as well as for all interested in learning about Chesapeake cuisine. FRESHFARM Markets promotes local food with a face, a place and a taste in the Chesapeake Bay region. www.freshfarmmarkets.org

Speakers: Maddy Beckwith and Ann Yonkers, FRESHFARM Markets

Prices:

• NASFT Member Through 6/14: $45
• Non-Member Through 6/14: $90
• NASFT Member Beginning 6/15: $50
• Non-Member Beginning 6/15: $100

Description:

This class will explore creative packaging techniques without the use of a gift basket. It is a perfect session for gourmet shop owners, gift basket establishments, candy shops and more...you will learn creative ways to meet a client’s budget along with expanding product options to clients. We will introduce ways to package product for great grab and go gifts. All attendees will participate in a hands-on stack-able design to take home with them.

Speaker:  Tammy Shapiro, Talk of the Town Gourmet Gifts and More

Prices:

• NASFT Member Through 6/14: $45
• Non-Member Through 6/14: $90
• NASFT Member Beginning 6/15: $50
• Non-Member Beginning 6/15: $100

Description:

In a world where the economy is still top of mind for most Americans, how do brands find ways to make sustainability issues like sourcing and third-party certification meaningful for consumers?  The world of organics, Fair Trade, local sourcing and more has become even more challenging for brands as they have to be mindful of the breadth of issues that impact consumers, government regulators and the media.  Amy Binder will discuss how brands can identify credible sustainability programs and develop meaningful ways to talk about sustainability to consumers who need to be budget-conscious but still care about carbon footprints, food mileage issues, GMO, and more.

Speaker: Amy Binder, RF|Binder

Prices:

• NASFT Member Through 6/14: $45
• Non-Member Through 6/14: $90
• NASFT Member Beginning 6/15: $50
• Non-Member Beginning 6/15: $100

Description:

Join two industry experts as they discuss the emerging Halal market in specialty foods. There is a growing group of consumers who are hungry for more food options that meet their unique needs and currently very few brands and retailers are addressing them. Similar to Kosher for the Jewish lifestyle, many Muslims follow a Halal diet. American Muslims are around eight million strong and spend over $15 billion on food each year. This fast growing segment is expected to double in size by 2030.  You'll learn how to market Halal products and find out about the growing market as they delve into industry statistics, including buying behavior and implications for the future.

Speakers: Lisa Mabe, Hewar Social Communications & Jalel Aossey, Midamar Corporation

Prices:

• NASFT Member Through 6/14: $10
• Non-Member Through 6/14: $20
• NASFT Member Beginning 6/15: $10
• Non-Member Beginning 6/15: $20

Description:

NASFT, World Central Kitchen and DC Central Kitchen Present: Keynote and sofi Awards Ceremony Featuring Chef Jose Andres. Come celebrate the best our industry has to offer in both taste and innovation! Join us for NASFT's signature event - our prestigious sofi (specialty outstanding food innovation) awards ceremony featuring a keynote address by renowned Chef Jose Andres. We'll begin the event at 5:00 pm as the trade show floor closes.  The Keynote Presentation and announcement of sofi awards winners will conclude at 7:00 pm and be followed by an hour long reception.  (Keynote Ceremony 5-7 pm & Reception 7-8 pm)

Prices:

• NASFT Member Through 6/14: $45
• Non-Member Through 6/14: $90
• NASFT Member Beginning 6/15: $50
• Non-Member Beginning 6/15: $100

Description:

The program will focus on identifying the different aspects of specialty food products and brands to consider for securing intellectual property (IP) protection, such as proprietary recipes, compositions, ingredients and processing technologies, and company and product names, designs, logos and tag lines.  The program will include a discussion of the pros and cons, and the legal and business considerations associated with the different forms of IP protection, such as patents, trademarks, copyrights and trade secrets, and the various strategies for developing an IP portfolio and maximizing the scope of protection for specialty food products and brands.  The program will address processes and procedures in the U.S. and internationally for securing IP protection and for the licensing and enforcement of IP rights.

Speakers: Leo M. Loughlin & Martin Zoltick, Rothwell, Figg, Ernst and Manbeck, PC

Prices:

• NASFT Member Through 6/14: $45
• Non-Member Through 6/14: $90
• NASFT Member Beginning 6/15: $50
• Non-Member Beginning 6/15: $100

Description:

The promises of technology make marketers dizzy with excitement -- from QR tags to NFC (Near Field Communications).  But are consumers adopting these technologies at a rate that justifies brand investment?  TEMPO Strategic will share insights, case histories, and a framework for future-proofing the next new thing.  If you're a brand manager, a store manager, or your company's designated futurist, you can't afford to miss these insights.

Speaker: Angela Cason, TEMPO Strategic