Attendee Information

Toggle between the tabs below for attendee information on the upcoming Winter Fancy Food Show.

The Winter Fancy Food Show, now in its 38th year, is the West Coast's largest specialty food and beverage event. Discover 80,000 specialty foods and beverages from 1,300 exhibitors spanning 35+ countries. Network with 18,000+ of your peers and build new relationships. Learn from industry experts with 15+ educational seminars, tastings and tours.

What's Happening at the Show

Keynote Event
Keynote event with John Mackey.

Education Program
15+ educational seminars and tours

Business Builders
Free "match-making" program for exhibitors and attendees

Events & Showcases
Targeted showcases and informative cooking demos

Notice to Attendees:

A limited number of parking spaces will be provided for attendees with disabilities on a first come first served basis from 7am-7pm in the South Driveway on Sunday and Monday only. Vehicles must have a valid Disabled Person license plate or placard. No parking will be allowed on Tuesday during show hours in any driveway. For additional information on parking garages near the please go to Moscone Center Parking Page here

Green Policies @ the Show

The Specialty Food Association is committed to making The Fancy Food Show a more sustainable event by collaborating with our members, venues and supplier partners. To do so, we measure our environmental impacts, develop and implement strategic initiatives, and track our progress toward a show that positively affects the Specialty Food Industry, the environment and our host communities. Learn more at our Sustainability Overview page here.