Exhibiting at the Show

The Winter Fancy Food Show is the West Coast's largest specialty food and beverage event. Exhibit with over 1,300 exhibitors and put your products in front of over 18,000+ quality buyers.

I Want a Booth

Exhibiting in the Winter Fancy Food Shows is the most convenient and cost-effective way to meet buyers from every major food/beverage buying channel in the U.S. and around the world.  Learn more about the opportunities available for your company today.

I Have a Booth

As an exhibitor in the Winter Fancy Food Show, you have access to many free services as well as marketing, PR and networking opportunities. Learn about key deadline dates, discounted travel & hotel, exhibitor badges, shipping & freight and rules & regulations.



Moscone Center

747 Howard Street
San Francisco, CA 94103 Map It


Sunday, January 11: 10AM-5PM
Monday, January 12: 10AM-5PM
Tuesday, January 13: 10AM-4PM

My Story. My Ad.

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Online Product Gallery

2014 Booth Selection

Booth Selection or "Space Draw" as it is known, is the NASFT’s advance booth space selection process. This is when you can choose your booth space for next year’s show.  Your participation affords you significantly more options for your booth selection. See complete details here >>