Fancy Food Show

Why Exhibit at the Winter Fancy Food Show?


The Market Leader

With 50+ years of history, the Fancy Food Shows are North America's premier showcase for specialty-gourmet, ethnic, natural and organic foods, snacks and beverages.

Some of the best known global brands were launched at The Fancy Food Shows, including Ben & Jerry's, Vitamin Water, Mrs. Fields, Perrier, Carr's Water Biscuits, Dove Bars and Terra Chips.

Buyers from Every Channel

All the buyers you need to see are in one place! Buyers from every major food buying channel attend:

  • specialty food retailers
  • caterers and bakeries
  • white table cloth and quick-service restaurants
  • hotels and airlines
  • delis and convenience stores
  • gift stores, candy stores
  • mail order and internet retailers
  • chain and independent supermarkets
  • mass merchants

Powerful Buyers

Our attendees boast an aggregate buying power well into the billions of dollars. Buying teams serving every major channel attend (see above) and most rely on The Fancy Food Shows exclusively to source global products.

Motivated Buyers

The Fancy Food Shows are known for the quality of their attendees. An impressive 85% of all Show attendees either authorize or recommend purchasing decisions.

Guaranteed Time with Key Distributors and
Retail/Foodservice Buyers 

Our Business Builders 1-to-1 program gives exhibitors the opportunity to present their company and products in pre-scheduled appointments with some of the industry’s most important distributors, retailers and foodservice buyers. At the 2009 Summer Fancy Food Show, NASFT arranged more than 1,500 meetings between buyers and exhibitors.

Unparalleled Press Presence

The Fancy Food Shows attract thousands of influential trade and consumer press members each year. Media outlets that regularly attend include the likes of The New York Times, Fox Business News, O, the Oprah Magazine and many more.