Quick Start for All Exhibitors
Click on the links below or scroll down to find all the information you need for getting started at the Fancy Food Show.
- Okay, you’ve got your booth space and number…now what?
- Getting your products to the Show
- How to set up your booth
- Programs to help you get the most out of a Show
- Important Tips and Reminders
- Other Important Considerations
Top 10 Things to
Bring to the Show
1. A copy of the original
signed booth space contract.
2. Phone numbers of key
NASFT staff and show
vendors (Contacts who can
help you)
3. Paperwork documenting
special arrangements with
vendors, NASFT,
Freeman, etc.
4. Proof of payment for Show
services with copies of all
service order forms.
5. A copy of your shipping
information.
6. Inventory and contents of
each carton/crate/box that
you shipped to the Show.
7. A copy of your booth setup
diagrams.
8. A photograph of your exhibit.
9. Press kits
10. Exhibitor Badge
Confirmation Letter
Okay, you’ve got your booth space
and number…now what?
You
want to make sure you leave no stone
unturned in your preparation for
the Show.
Be sure you pay special attention to the
early-bird discount
deadlines—you’ll save
yourself money by taking advantage of these
discounted rates.
Getting your products to the Show
Drive
it in yourself, ship it to the Freeman
warehouse or ship it directly to
the show?
Each way has its advantages. To learn more
about shipping
options, click here.
How to set up your booth
Can
you set up your booth by yourself or
will you need a professional?
Before you
make the decision to do it yourself, check
out the
regulations concerning what you can
and cannot do on your own—click
here.
Programs to help you get the most out of a Show
Take advantage of all the wonderful opportunities to increase your brand awareness, network with peers, increase sales and educate yourself. The NASFT provides a number of value-added programs—some at no cost and others for very reasonable prices. Check out our Marketing Opportunities for further information.
Important Tips and Reminders
- If you decide to ship your products/display to the Show, please keep in mind that
“material handling” charges will apply. In each convention center, the material handling
cost covers the labor and equipment to move your freight to and from the loading docks
to your booth as well as the storage of your empty crates & boxes. The rate is based on
weight and measured by 100 pound increments.
- If your booth display has built-in lighting, you can minimize on-site labor charges by
doing as many of the electrical wiring connections as possible before leaving for
the Show.
- Consolidate smaller boxes into one large crate or carton. This may not only save you
money in material handling charges, but will also reduce the risk of lost freight.
- For security purposes, when packing your materials, never list the contents on the
outside of the crate/box/carton. It is recommended that you number each box and keep
a separate list of the contents for each box. Be sure to have these lists with you when
you arrive at the Show.
- Make sure your travel plans at the end of the Show give you enough time to receive
your empties and pack up your booth.
- The temperature inside the exhibit hall during move-in could be very cold or hot
depending on outside weather conditions. As much as we try to control the
temperature, with the freight area open, it becomes a difficult task. Please check the
weather conditions prior to your arrival and pack appropriately. During show days
and hours, the temperature will be kept at a comfortable level.
- Booth cleaning is provided the night before the Show opens compliments of the
NASFT. If you need your wastebaskets emptied during the Show and you don’t want
to do it yourself, you can order “Porter Service” through the Freeman Decorating.
- Notify Freeman onsite if your outbound shipment will weigh less than your inbound
shipment. You are charged for a round-trip based on the weight that came in to the
show. If you are shipping out less, your total cost will go down.
- Avoid overtime labor charges by having your booth set up between the hours of 8am &
4:30pm on Thursday or Friday of move-in.
- NASFT Members who order you desktop lead retrieval machine by the deadline & receive free electric for that
machine compliments of the NASFT.
- NASFT Members can receive a complimentary booth package if it is ordered by
the deadline.
- If you are driving your things to the show and it weighs 500 pounds or less, utilize our
Exhibitor-Driven Vehicle Program (EDV) and the first 200 pound will be unloaded and
delivered to your booth for free compliments of the NASFT.
Other Important Considerations
Create a strategy for the Show and set realistic goals and objectives.
Points to consider:
- ROI
- Sales leads
- Branding and awareness
- Media and press interaction
- Attendee education of your products
- Pre-Show promotion
Invite your best customers. Set a schedule for staffing your booth—and include dress-code considerations.
Think about the layout and design of your booth:
- Is it inviting?
- Are you showcasing your products the right way?
- What is the focal point of the booth?
- Are you capturing the customer’s attention?
- What is the message and feel your booth conveys?
- Are you leaving a lasting impression?
As always, please feel free to contact Roger Grant, Operations Associate at 646-878-0137 regarding any of these topics.
Your success is our number-one priority!








