Events & Education

Fancy Food Show takes pride in hosting the best networking and educational events. Stay up-to-date on the latest trends, discover new business ideas, meet with exhibitors in our Key Buyer Program and learn from our industry experts by attending our Educational Programs.


Key Buyer Program

The Key Buyer Program is customized to help you and your business have the most successful and effective show experience by catering to all your buying needs. There is no additional cost for this program. It is one of the value-added services available to attendees.

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2014 Education Program

The Winter Fancy Food Show presents 15+ educational seminars and tours addressing the basics of specialty food, social media marketing and other topics important to manufacturers, foodservice and retailers. Our sessions are hosted by experts in the specialty food industry and take place in San Francisco from Friday, January 17 - Tuesday, January 21, 2014.

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Super Retailer Summit

No matter how many years you’ve been selling specialty foods, there’s always more to learn to create a thriving retail business. Now, in its 5th edition, the Super Retailer Summit is filled with opportunities to share and learn from colleagues as specialty food retailers from across the country gather to listen, learn and reconnect.

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Special Events

President's Welcome Reception - A Year Of Craft, Care & Immeasurable Joy.

Saturday, January 18, 5-6 pm, North Hall - Lower North Lobby
President Ann Daw, her staff and the Board of Directors welcome the Specialty Food Association community. Eat, drink, relax and celebrate our new brand, Specialty Food - Craft. Care. Joy and the Association's achievements over the last year.

Keynote Address & Leadership Awards Ceremony Featuring Neil Grimmer, Co-founder of Plum Organics

Sunday, January 19, 5-6 pm, Room 307
Plum Organics has skyrocketed from startup to stock market caliber in just six years, driven by co-founder Neil Grimmer’s belief in organic baby food as a means to introduce healthier eating habits “from the high chair to the lunchbox.” Grimmer will explain how his devotion to helping the world has boosted the bottom line. The Leadership Awards Ceremony follows, honoring three members, and three honorable mentions, for their remarkable achievements in Citizenship, Business Leadership and Vision.

Targeted Showcases

sofi™ Awards Showcase

sofi Awards recognize excellence in specialty foods and beverages. This showcase highlights 2013's sofi winners. Learn more here.

What's New, What's Hot! Showcase

This targeted feature showcases hundreds of the hottest products following the latest trends including new products, gift ideas and natural and organic foods.

Attendees: View the online gallery
Exhibitors: Learn how to participate

New Brands on the Shelf

Meet the industry's newest producers (Specialty Food Association's Member Candidates) showcasing dozens of niche and artisan specialties.