Fancy Food Show

37th Winter Fancy Food Show - San Francisco - January 15 - 17, 2012
Moscone Center, 747 Howard Street, San Francisco, CA 94103

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Badge Registration

Show badges can be purchased online or onsite at the Fancy Food Show. View registration details and show policies below. Individuals interested in registering for a Press Badge should also read the the Press Registration Guidelines before requesting a show badge.

Badge pricing and onsite/online badge registration information will be available here in the coming future.

Badge Pricing

Before Friday, January 13, 2012: $45
After January 13, 2012: $60

Online Registration

Click on the appropriate button below to begin the badge registration process.


 
NOTE: Attendee/Buyer Badges are $35 until July 8th, $60 after.

Onsite Registration

Registration is located in the Lobby of the Walter E Washington Convention Center

Registration Hours

  • Friday, July 8: 7am – 5pm
  • Saturday, July 9: 7am – 5pm
  • Sunday, July 10: 7am – 5pm
  • Monday, July 11: 7am – 5pm
  • Tuesday, July 12: 7am – 3pm

NOTE: Attendee/Buyer Badges are $35 until July 8th, $60 after.


NOTE TO PRESS: * Online registration for Press will close as of 5 p.m. PST on Friday, January 13. Press may register in person starting Sunday, January 15, at 8 a.m., at the Press Office,  Moscone Center, Room 122 North Hall.

Onsite Registration

Onsite registration will take place in the North Hall at the following times

  • January 13:  7am - 5pm
  • January 14:  7am - 5pm      
  • January 15:  7am - 5pm      
  • January 16:  7am - 5pm      
  • January 17:  7am - 3pm

Badge Identification

Badge colors for exhibitors and attendees relate to the following business classifications.

Attendee Badge Color Identification

  • Red Retail Buyers
  • Purple Restaurants, Cafés, Caterers, Foodservice Institutions (Country Clubs, Resorts, Hotels, Hospitals & Universities), Distributors & Wholesalers (to foodservice)
  • Blue: Distributors & Wholesalers (to retail)
  • Green: Brokers
  • Brown: Associate Trade Show Attendees, Cooking School/Educational Consultants, Media/Publication
  • Orange: Manufacturer/Producer
  • Gray: Importer/Exporter
  • Gray: Official Press Media (journalists, editors, broadcast, etc.) will also have a Gray Badge with the word PRESS at the bottom.

Exhibitor Ribbon Identification

  • Silver: 2011 sofi Finalist:
  • Gold: 2011 sofi Winner
  • Light Green: Natural & Organic
  • Purple: Foodservice
  • Tan: Diversity-Certified
  • Dark Green: Broker Member
  • Yellow: NASFT Retailer Network Member
  • Silver: NASFT Councils and Committee Members

OFFICIAL SHOW POLICIES:

  • Removal of samples from the exhibit halls is prohibited.
  • Fancy Food Show is a trade only event - only businesses related to the specialty food industry may attend. Show is not open to the general public.
  • Persons under 18 (including infants) cannot attend.
  • Soliciting by attendees is prohibited.
  • Use of wheeled carts or wheeled bags is not allowed on exhibit floor.
  • Taking photos or videos of exhibitor booths is prohibited.
  • LOST BADGES: There is a badge replacement fee if you lose your badges. Pre-registered attendees who paid $35 the cost is $35. Onsite Attendees & Exhibitors the cost is $60.