Travel & Hotel Information

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Official Hotel Reservations

The Fancy Food Show is taking over the entire Bay area in 2015! Coming off a record-breaking 2014 show, the 2015 Winter Fancy Food is slated to be even bigger and better. With such high demand for hotels in the city of San Francisco, the Fancy Food Show has expanded hotel offerings with more properties to choose from across the entire Bay area.

Because of this high demand for hotels, we recommend that you book early! Working with our official hotel vendor Travel Planners, we have been able to secure the best rates in the city, but rooms will go fast. If you do not see a property on the list of options, it is because it is either sold out, of poor quality or the rates have been deemed unreasonable. Please follow the procedure below to book your space today!

Attendees: In order to book your hotel reservation, you will need to be a registered attendee. At the end of the badge registration process, you will receive a link to make your hotel reservation. Click here to register for your show badge.

Exhibitors: In order to book your hotel reservation, please go to the link provided in your exhibit space confirmation. If you need your confirmation resent to you, contact a Member Relations Representative at 646-878-0301 or

For a list of hotels & rates please click here.

Complimentary Shuttle Bus Service - New for 2015!

In addition to the complimentary shuttle bus service covering all hotel areas during show hours, the Fancy Food Show is offering an extended evening service running on the hour from 6-10pm on Sunday & Monday night. These shuttles will serve guests staying at hotels that are more spread out around the Bay area allowing them to network and dine into the evening without the worry of a costly cab ride back to the hotel. The pick-up point is conveniently located in Union Square and can be accessed by presenting your show badge. Please check the attached maps and schedules for both show and evening services!

Rate Assurance

Travel Planners negotiates the lowest-rate guarantee into every hotel contract and enforces them to be sure you always get the best deal.

How Rate Assurance protects you? An automated system scours the Internet 24/7 and alerts Travel Planners if it finds a lower rate. They then work with the hotel to meet or beat the reduced rate, and pass it along to you. Even if you have already reserved, we will lower your rate automatically and confirm your savings by email.

If you find a lower rate? Contact Travel Planners and, as long as the rate is for all of the dates of your stay, we'll get you a price that's as good or better.

Beware of Housing Poachers

Please be aware that there may be companies posing as the official housing provider that will scam you by offering hotels that are not part of the official program, overcharging you with additional unnecessary fees, or worse of all, not even reserving you a room at all. The only hotel vendor that is officially approved and backed by the Fancy Food Show is Travel Planners and we highly recommend you book with them to avoid issues.

Onsite Services

  • Bay Area Bike Share
  • Bike Rental
  • Child Day Care
  • ADA Considerations - The Specialty Food Association is committed to serving all Fancy Food Show attendees who have disabilities and adheres to the guidelines set forth in the Americans with Disabilities Act (ADA). Attendees with disabilities requiring special accommodations should contact Jessica Maldonado before January 1, 2015 at 646-878-0105 or