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2009 Affordable Market Research
Price : $40.00
A Guide for Suppliers
Selling specialty food products in today’s business environment is more difficult than ever. To make sure that your new products and existing products are meeting a consumer need, it is vital to do in market research before investing time and money into the business.
Market research can influence:
• Product development
• Product mix
• Pricing
• Distribution channels
• Marketing communications
Market research can provide guidance for entering a new market and reduce the risk of failure in launching a new product. It can even be used for development of long-term business strategy through forecasting future trends and market growth.
Whereas much market research can be prohibitively costly, there are many affordable ways to learn what your customers and the consumer thinks of your product. In this booklet, you will learn how to do your own research and what professional help is available for a nominal fee. This insight will help you make better decisions regarding new products, your existing line and your competition.
Regular Price: $40
Member Price: $20*
*NASFT members must be logged in to receive discount
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