Knowledge Center
Roadmap to Retail
Price : $200.00
Developing a Winning Distribution Strategy
Specialty food manufacturers face many obstacles, challenges and decisions when trying to run a successful operation in today’s economy. One of the largest hurdles that must be overcome is how to successfully manage and implement a "go-to-market" strategy that gets their products to the shelf in a way that is most appropriate for the manufacturer, retailer and consumer. They must continually evaluate the proper method to get products to retail, either direct to the store, through distributors, direct to the retailers' warehouse or a hybrid approach.
This study provides a Go-To-Market Roadmap, which leads you through the following steps:
• Business Assessment
• Moment of Choice
• Business Fundamentals
• Critical Considerations
• Distribution Implication
Based on research from renowned Cannondale Associates, this document will show you the key observations or "watch-outs" to be followed when implementing your distribution strategy. It weights that strengths and weaknesses of the different distribution methods and provides customized solutions for different business types.
Regular Price: $200
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