Specialty Food Media Advertising Specifications

Display Advertising Specifications

• Trim size for all publications: 8 1/8” x 10-7/8” (206 mm x 276 mm)
• Printing process: Web offset
• Binding: Perfect bind

Page Dimensions

• Live Area/Safety: 7” x 10” (178 mm x 254 mm)
• Trim Size: 8-1/8” x 10-7/8” (206 mm x 276 mm)
• Bleed Size: 8-3/8” x 11-1/8” (213 mm x 283 mm)
  Includes the required 1/8” bleed allowance on each side.

Electronic File Requirements

PDF files (particularly PDF/X-1a type) are required. When creating a PDF/X-1a file, a postscript document should be generated from the native application file prior to preparation. To review how to create a proper PDF/X-1a file, visit: www.adobe.com/designcenter/acrobat/articles/acr8ap_pdfx_02.html or www.prepressure.com/pdf/basics.

The advertisement file should be the correct final size and include clear indications of trim lines and registration marks. Please set trim and registration marks to the outside of the document.

Prior to creating the PDF, the following details must be checked:

• Images must be a minimum resolution of 300 dpi. Photos downloaded from the Internet are lo-res and NOT acceptable for print. The quality and clarity prohibit us from publishing photos taken from websites.
• All colors must be converted to CMYK. We cannot print RGB colors. Pantone colors must be converted to process.
• Do not embed color profiles; our preflight software will void them.
• Trapping settings must be correct to avoid overprinting and type re-flow.

Color Proofs

To ensure accurate color reproduction, the ad file should be accompanied by or followed-up with a press-quality color proof. Valid color proofs include Match-Prints, Fuji proof, or digital proofs such as an Epson or Iris. Laser, ink-jet or color copy proofs are not acceptable for press reproduction. If a valid proof is not provided, the publisher of Specialty Food Magazine assumes no responsibility
for color and content of the final print product.

How to Submit Display Advertising Materials

• Upload your final ad file to our ftp site (preferred method):
  
  Specialty Food Magazine (Display ads only):
  https://nasft.sharefile.com/r/rfbc2031382245e2a
  
  Fancy Food Show Directory: https://nasft.sharefile.com/r/rdd0366c60a4425aa
  
  Follow all instructions on the site to ensure that your ad is sent and we receive timely notification of posting.
• Or send your final PDF via e-mail (maximum of 1 megabyte for transmission) to: pjefferson@nasft.org
• Or burn your final PDF and support files to CD/DVD, label and ship with a color proof to:
  Phyllis Jefferson, Production Director, NASFT
  136 Madison Ave, 12th Floor, New York, NY 10016 Tel: 646.878.0112

Insert Specifications

Size, folding and content approval of inserts is required prior to acceptance to ensure run ability. Inserts must be printed to publisher’s specifications. Contact your Specialty Food Magazine advertising representative or the production department for more information.

What's New, What's Hot Specifications

CREATE YOUR WHAT'S NEW, WHAT'S HOT!
& EXPRESS LISTINGS DIRECTLY ONLINE

Effective with our May/June 2012 issue, in just a few easy steps, advertisers will create their own fixed format advertisements for What’s New, What’s Hot! and Express Listings. A user-friendly interface from SendMyAd enables clients to create an ad and view it instantly! Any desired adjustments can quickly be made and seen by the user. Once the ad is submitted, it is sent to Specialty Food Magazine and later used for specialtyfood.com.

After you have booked your formatted ad through our sales team, you may create the ad at any time up to the material deadline for the issue.

Get started at https://specialtyfood.sendmyad.com to create an account or login using your existing account.

For Complete Specifications/Instructions, click here.

Banner Ad Specifications

Advertising Terms & Conditions

Although a variety of factors determine ad positioning, most advertising placement is based on ad size and frequency (the number of insertions contracted within a 12-month period). Covers and preferred positions are sold on a first-come, first-served, non-cancelable basis.

Cancellation for all other advertising must be made in writing prior to the applicable published space reservation closing dates. The full ad price will be charged for any cancellations made after the published closing date.

All advertising is subject to 30-day terms from date of invoice unless pre-paid by check or credit card. Agency and member discounts may be voided if payment is not received within 30 days. Contract advertisers will be short-rated to the appropriate rate if the number of ads upon which the
rate was based are not placed within the 12-month period beginning with the month of the first contracted insertion.

The Publisher will assume responsibility for errors caused by the printing or production process if your ad is significantly different from the furnished, valid proof. The Publisher will issue a make-good insertion accordingly. The Publisher assumes no responsibility for the content of advertising. Opinions stated in advertising are solely those of the advertiser. The Publisher reserves the right to reject any advertisement.

The advertiser agrees to indemnify and protect the Publisher from any claims resulting from the advertiser’s unauthorized use of any name, photograph, illustration or text protected by copyright or registered trademark. If the Publisher determines that an advertisement simulates editorial content, it must carry the word ADVERTISEMENT at the top in a minimum of 10-point type.

The Publisher is not liable for delays in delivery and/or non-delivery in the event of an Act of God, action by any governmental or quasi-governmental agency, fire, flood, insurrection, riot, explosion, embargo, strikes, whether legal or illegal, material or labor shortage, transportation interruption of any kind, work slow-down, or any condition beyond the control of Specialty Food Media affecting production or delivery in any manner.

Reproduction materials (original photos, disks, cds, press-quality proofs, etc.) will be returned following publication only to those advertisers who request it in writing. Such materials are held for three months following each issue, after which they are discarded.