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Getting a Read on Food Trends For 2012
In 2011 we saw a lot of bacon, doughnuts and cupcakes; sometimes all in one delectable morsel. We have scoured lists of 2012 top food trends from The Food Channel, ABC News, Phil Lempert (aka The Supermarket Guru) and Esquire Magazine and the following is a summary of what to expect in 2012.
Light Weighting Takes Heavy Pondering in Packaging
Sustainability continues to be an ongoing trend in the United States and all over the world. As people continue being more environmentally friendly, we find new innovative ideas arising. “Light weighting” is now a new term used in packaging to analyze the weight of the product and find out different ways to reduce the package that contains the product. In addition to light weighting, we see some products using different compostable plastics and materials with less pollution becoming more available.
What’s Cooking with Packaging Elements?
In this episode of What’s Cooking our host and creative director, Frank Scotti, takes us through the mandatories and design considerations of creating a food or beverage packaging. This is great information if you are creating new packaging for your food or beverage product.
5 Ways To Keep What You’re Pouring Into Events From Going Down The Drain.
Pouring at events is a big part of a winery’s marketing plan. It’s also a big financial commitment. The first step to making sure you get the most out of your investment is to have an event plan. It should outline what you hope to achieve, what you’re going to do to reach your goal, and how you will measure your success. Here are five strategies you should include in your plan.
“Life is Uncertain. Eat Dessert First.”
We love food quotes. We love them so much that we have been posting some food quotes, or as we say “morsels,” to our blog, Twitter and Facebook. We think we have heard them all, but every so often, a new one comes up that takes the cake. But it has been a while since this has happened and we are hungry for more.
Why We Love California Wine
This month is the seventh annual California Wine Month. It is celebrated in September because it is the beginning of harvest and the ideal climate for growing wine. Did you know that California is the fourth largest producer of wine in the world and makes 90% of the United States’ wine? It also yields $18.5 billion in retail sales throughout the U.S.! That calls for a toast to all the awesome wineries we have in California. Don’t you wish you could try them all?
A Feel Better Drink For Kids
Recipe recently created this promotional video for B.R.A.T., The Feel Better Drink, to use on their Facebook and YouTube pages. The drink itself is based on the bananas, rice, and applesauce diet you eat when you have an upset stomach. Unlike most tummy-soothers, B.R.A.T. is a drink that tastes great and kids enjoy. Take it from us, even adults will love this drink!
Will Krispy Kreme Succeed With Healthier Food?
Many food companies are looking to overhaul their brands. Whether it is Pepsi’s new logo, McDonald’s upscale restaurant designs, and now Krispy Kreme offering new healthy foods, overhauling your image or product can make or break a company.
Is It Ever Ok to Take a Swipe at Your Competitor in Advertisements?
We are all familiar with the coke wars. It is always Pepsi vs. Coke, and it will always be that way. It is ingrained into our culture, and each has their own cult following (we all know which one we belong to). Recently, Pepsi released their newest campaign, “Summer time is Pepsi time.” The first commercial shows Santa Claus taking a vacation at some hip resort dancing to Montell Jordan’s “This is how we do it.” Santa goes to the bar for a drink and when offered a Coke, Santa refuses. The bartender remarks, “I thought you had a deal with, you know,” and Santa replies, “I’m on vacation.” The commercial is hilarious, but is it the right move for Pepsi? Should brands attack their competitors in their ads?
Ingredients of Success: Facebook for Food and Beverage
Learn all about Facebook for food and beverage companies from our Ingredients of Success webinar slides. Be sure to join us for the next one on August 25, where you will learn the Ingredients of Success of Sales Sheets.
The Rise of Food Trucks: Where Are They All Coming From?
by Christine Gorney, Public Relations Assistant Food trucks. You see them everywhere and you think to yourself, where are they all coming from? My mom raised me to call them “roach coaches,” or the food trucks that served greasy, unidentifiable and questionable food that usually made me sick for the next 24 hours. So I was extremely surprised to see the sudden rise of food trucks all over the nation, including San Luis Obispo. What surprised me even more was that the reviews of these trucks compared them to four star restaurants—dubbing them “gourmet on the go.” Googling “food trucks” gives you 14,300,000 results. I can’t even count the number of sites that are dedicated to locating or tracking food trucks across the country. Mashable does a great job of investigating food trucks and why they suddenly became so popular. Also check out their infographic on the rise of the ...
What’s Cooking with Non-GMO Labeling?
This week’s episode our host and creative director, Frank Scotti, talks to us about labeling non-GMO products on food packaging. Non-GMO foods have become increasingly popular, especaily since 80% packaged goods in the supermarkets contain some sort of GMO product in them. Learn more startling facts in this episode of What’s Cooking?
Creating A Food And Beverage Product, The Whole Package
In this episode of What’s Cooking, Frank Scotti, our intrepid Creative Director and design master chef, discusses the process Recipe took when developing our own branded product. Enjoy.
Recipe Creates Agency Branded Product.
Recipe, has created their own in-house branded product, Lavender Lemonade, to experience for themselves what their clients go through in creating a new product.
What’s Cooking with Brands vs. Sub-brands?
Host and Creative Director Frank Scotti shows us the importance of establishing a hierarchy of brand and sub-brand for your packaging. We use Cloud Star as an example of how Recipe redesigned their packaging to create a consistent line of Cloud Star branded packaging.
What’s Cooking with Packaging Redesign?
This week we took a look at Cloud Star’s Buddy Biscuit packaging. Our host and creative director, Frank Scotti, shows us how Recipe redesigned Cloud Star’s packing to clarify the company’s key messaging and develop a cohesive look and feel among all their products.
Recipe is a full-service marketing agency specializing in the food and beverage industry. Recipe offers award-winning creativity across all marketing channels including social media, public relations, packaging, web and advertising. For more information on Recipe, email amanda@recipemarketing.com or visit http://www.recipemarketing.com
What’s Cooking With the Spice Hunter?
We were asked to create a showcase spot highlighting The Spice Hunter herbs and spices, and how they make a recipe come alive. When studying all of the herbs and spices, we really began to appreciate their vibrant colors and various textures. This gave us the idea of using the herbs and spices themselves to animate into a tasty dish. For this endeavor, we turned to Academy Award-winning animator, Joan Gratz. Joan embraced the idea in the storyboards and went to work pouring, shaping, moving and twisting herbs and spices to create a fully cooked turkey, a delicious carrot cake and traditional paella. Master frames were created with real spices, which were digitized and morphed into motion. “It was hard working with all the spices without eating all day long,” said Frank Scotti, creative director at Recipe. Two of the three spots ended up winning Telly Awards for Excellence, as ...
What’s Cooking with Central Coast Seafood?
This week, our host and creative director, Frank Scotti, heads to Central Coast Seafood to see what makes their product so fresh. We tour their Fresh Pack facility, which shows you the inspiration for their tagline “the freshest fish on land.” Recipe designed their logo, recipe cards and in-store advertisements.
Recipe is a full-service marketing agency specializing in the food and beverage industry. Recipe offers award-winning creativity across all marketing channels including social media, public relations, packaging, web and advertising. For more information on Recipe, email amanda@recipemarketing.com or visit http://www.recipemarketing.com
Dukes Mayonnaise commercial conitunes to be a hit
Nearly five years ago, Recipe created a TV commercial for Duke’s Mayonnaise and it continues to be a huge success. The spot received the highest marks in consumer testing and continues to raise awareness for the brand. What is the secret to its success? Tim White. He is the star of the commercial and is the main reason the spot continues to grow in popularity. Tim was chosen out of hundreds of real Dukes users who auditioned for the commercial. His “any other mayonnaise wouldn’t respect my potato salad” admission resonates with loyal Dukes users who swear by the brand. Plus, the ladies swooned over him! He owned a small catering business in Atlanta Georgia and was known for his famous potato salad, which can be found on Duke’s Mayonnaise website. Today, Duke’s Mayonnaise is working on re-releasing the spot using the same clips of Tim and his famous potato ...
What’s Cooking with Origami?
Ever get in a creative rut? This week’s What’s Cooking shares one of our ways to overcome that rut… by doing origami! Our creative director and host, Frank Scotti, shows us how he got the creative juices flowing this week. Recipe is a full-service marketing agency specializing in the food and beverage industry. Recipe offers award-winning creativity across all marketing channels including social media, public relations, packaging, web and advertising. For more information on Recipe, email amanda@recipemarketing.com or visit http://www.recipemarketing.com
What’s Cooking with Trademarking?
This week’s What’s Cooking covers the trademarking process. Don’t know the difference between a trademark, copyright, or patent? Or how to trademark your food or beverage product? Host of What’s Cooking Frank Scotti gets these answers and more from June McIver, attorney at SJL&M Law to help you understand the process of trademarking your product. Recipe is a full-service marketing agency specializing in the food and beverage industry. Recipe offers award-winning creativity across all marketing channels including social media, public relations, packaging, web and advertising. For more information on Recipe, email amanda@recipemarketing.com or visit http://www.recipemarketing.com
What’s Cooking with Central Coast Food Tours?
This week’s What’s Cooking follows our Recipe crew as they go on a Central Coast Food Tour of San Luis Obispo. Recipe is a full-service marketing agency specializing in the food and beverage industry. Recipe offers award-winning creativity across all marketing channels including social media, public relations, packaging, web and advertising. For more information on Recipe, email amanda@recipemarketing.com or visit http://www.recipemarketing.com
What’s Cooking with Food Packaging?
This week, our host and creative director, Frank Scotti, explores different food packaging designs and describes the difference between product specific packaging and category specific packaging. Think you know the difference? Check out the video to find out! Recipe is a full-service marketing agency specializing in the food and beverage industry. Recipe offers award-winning creativity across all marketing channels including social media, public relations, packaging, web and advertising. For more information on Recipe, email amanda@recipemarketing.com or visit http://www.recipemarketing.com
What's Cooking with the SLO Food Bank?
Vote today and help support San Luis Obsipo County Food Bank!
What's Cooking with Wine 101?
This week’s What’s Cooking follows the Recipe crew to a Wine 101 class from Central Coast Wines in downtown San Luis Obispo. Here’s what we learned… Recipe is a full-service marketing agency specializing in the food and beverage industry. Recipe offers award-winning creativity across all marketing channels including social media, public relations, packaging, web and advertising. For more information on Recipe, email amanda@recipemarketing.com or visit http://www.recipemarketing.com
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