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Virtual Press Office

Get the word out about your latest products and company news year-round to journalists around the world via the NASFT’s Virtual Press Office. This is a free NASFT member service that is managed by our partner, Virtual Press Office, Inc. (VPO). It is available to members all year, and there is a special page for each Fancy Food Show for show exhibitors only. VPO will post your releases and create online press kits that allow for round-the-clock visibility and worldwide distribution to influential specialty food industry media and analysts. For each Fancy Food Show, VPO creates a special section of the press office for exhibitor news. To learn more about the Fancy Food Show VPO site, click the appropriate link: Winter VPO | Summer VPO

WHY PARTICIPATE?

This is a free and simple way to get news out about your company. Just email your press releases to the VPO and they will take care of the rest.

THE PRESS OFFICE SERVICE INCLUDES:

  • Upload of 10 press releases per year (plus six per show for exhibitors).
  • Creation of online press kit (releases, company backgrounder, images, etc.).
  • PR contact listing.
  • Link to company website.
  • Distribution to hundreds of journalists registered for service.
  • Link to releases on specialtyfood.com

GETTING STARTED

  • Email press releases to files@vpoinc.com.
  • Indicate in subject line this is for the NASFT site.
  • Include PR contact and Company Website.
  • To create company press kit (releases, company backgrounders, images, product information, etc.) send up to six documents as attachments to files@vpoinc.com.
  • Preferred formats: WORD, PDF, HTML and JPEG. Please keep each file under 1MB.

ALERT THE MEDIA: 

Direct journalists to the Virtual Press Office at http://nasft.virtualpressoffice.com to access your company news and press kit.

QUESTIONS?

Please contact Gina Espinosa at gina@vpoinc.com, 973-783-7787, or Louise Kramer at lkramer@nasft.org or 646-878-0130.