Organic Baby Food Sector Expands, Thanks to Pouches

Date: 01/15/13 | Source: Specialty Food News
Categories: Trends and Statistics; Industry Stats | Tags: baby-food; Design; Organic; Packaging; Retailer; Supplier

Pouches have allowed baby food makers to broaden the appeal of their products beyond the traditional baby-food years. According to Hain Celestial Group's CMO, maker of organic brand Earth's Best, pouches have helped fuel 11 percent growth at Earth's Best even as the U.S. birth rate declines. While organic accounts for only about 4 percent of total U.S. food sales, organic baby food represents an impressive 21 percent of that category. Gerber, with more than half the market, also is No. 1 in pouch sales, with about a 30 percent share, reports The Associated Press. Full Story

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