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Organic Beverage Leaders

Date: 03/01/10 | Source: Specialty Food Magazine | Author: Nicole Potenza Denis
Categories: Industry Operations; Retailers | Tags: Buyers' Product Picks; Organic
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Organic Beverage Leaders

Immunity-boosting tonics, energy drinks, artisan beers and green and white teas are just some of the organic beverages getting attention around the country. Plus strong-selling organic snacks.

Lynn Ellen Schimoler,
City Market/Onion River Coop, Burlington, VT

Companies known for their sustainable business practices and Fair Trade ties are popular. Health benefits, sharp pack-aging and clear signage keep products moving. My picks include:

  • Blue Sky Organic Soda
  • GT’s Raw Kombucha Drinks
  • Strafford Organic Creamery Milk (below right)
  • Steaz Energy Drinks (above right)
  • Wolaver’s Organic Beer

Bob Farrell,
Pacific Coast Greens, Malibu, CA

Customers buy cold organic beverages in all categories, especially staples like milk and juice. Our top sellers are:

  • Body Ecology Coco Biotic
  • China Mist Wild Blueberry Green Tea (below right)
  • Evolution Orange Juice
  • GT’s Raw Kombucha Drink
  • Horizon 2% Milk

Rob Azeff,
Richard’s Foodporium, Sarasota, FL

Customers seek out organic teas—both green and white. Immunity-boosting tonics like Kombucha are becoming more popular for their antioxidant, probiotic and natural energy characteristics. My picks are:

  • Adagio Anteadote Organic Pure Green Tea
  • Adagio Anteadote Organic Pure White Tea
  • GT’s Raw Kombucha Drink (below left)
  • Honest Tea Peach
  • Steaz Energy Drink Berry

Niki Nash,
Wheatsville Food Coop, Austin, TX

Half of our customers look for value-added health benefits in a drink and the other half just want good organic refreshment such as:

  • Blue Sky Organic Root Beer
  • Buddha’s Brew Blueberry Organic Kombucha
  • Honest Tea Moroccan Mint
  • Synergy Trilogy Kombucha
  • Teas’ Tea Green Tea

Snacks that Sell

“Organic snacks did a lot better before the economic meltdown. Sales are holding steady now, but there are some that are definitely more popular than others. Whether customers buy for themselves or their kids, they turn to Newman-O’s or Fig Newmans. Organic dried mangos and prunes in bulk as well as fruit leather such as Fruitabu Organic Smoooshed Fruit Flats, are widely popular. Customers gravitate toward any raw bars, such as Raw Revolution Organic Coconut & Agave."
–Stephen Trinkaus, Terra Organica & Bargainica, Bellingham, WA Nicole Potenza Denis is a contributing editor to Specialty Food Magazine.

Nicole Potenza Denis is a contributing editor to Specialty Food Magazine.

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Organic Beverage Leaders


Immunity-boosting tonics, energy drinks, artisan beers and green and white teas are just some of the organic beverages getting attention around the country. Plus strong-selling organic snacks.


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