Convenience Drives Consumers to Purchase Prepared Foods
Convenience is a key driver for U.S. consumers who are increasingly turning to prepared foods purchased at the supermarket deli for in-home suppers, finds The NPD Group. Nearly half of deli-area prepared food purchases are in-store decisions. While most purchases of deli-prepared foods are driven by habit and convenience, 10 % are items buyers are trying for the first time. Full Story
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