Read More Online: January 2012

Q&A WITH FOOD MARKETING CONSULTANT

Food and beverage brand marketing expert Tammy Katz of Katz Marketing Solutions answers questions from the specialty food trade in this new recurring online feature. This month she tackles topics such as launching a website on a shoestring budget and determining the right social media outlet for a business. Read her answers and submit questions.

PRODUCT ROUNDUPS

Our new Product Roundups feature will appear in each issue of Specialty Food Magazine, highlighting items in popular and trendsetting categories. You can find even more products online in this issue’s roundups—honey, pie ingredients and alcohol-infused condiments.

> Visit the product finder here.

In Memoriam: Jim MacIsaac

March 30, 1958 – November 1, 2011

Read the full memorial of Jim MacIsaac, owner of Highland Sugarworks, as well as a link to information about a fund set up in his name at the University of Vermont.

> Read the Full Memoriam

WATCH: Start Me Up in 60 Seconds

foodspring.com, the NASFT’s consumer website, introduces a new video feature this month, which aims to support start-up food entrepreneurs through social media. Each entrepreneur featured was given one minute to pitch his or her company and products and to ask viewers to share the story on Facebook and Twitter.

> Learn more at foodspring.com/startmeup.

BITE THIS PRODUCT PICK OF THE DAY

Looking for innovative specialty food products? foodspring.com features a new specialty food product every day in it's BITE THIS Pick of the day section. Click the link below to learn more.

> Browse recent BITE THIS Picks.
 
 

NASFT MEMBER PROFILES

Read more about the operations, histories, product innovations and future plans of some of the 2,900 specialty food member companies of the National Association for the Specialty Food Trade (NASFT).

> Member Profile Archive

TeLL US...

What will be the biggest specialty food trends of 2012?

> Add your predictions here