sofi™ Awards

2012 sofi™ Awards Frequently Asked Questions

Select the the "+" to the right of any question to expand it's answer

1. Why does the contest have two parts?
Simply to manage logistics. Members submitted a record 2,326 entries in 2011. In Part 1, judges select finalists for 30 categories. In Part 2, submissions are accepted for only two awards, New Product and Product Line, but they attract by far the most entries.
2. Do I have to exhibit at the Fancy Food Show to enter?
No. The contest is open to all NASFT members, whether or not they are exhibiting.
3. How many entries may I submit in Part 2 (Deadline: May 4)?
Four total. Three for Outstanding New Product of 2012; one entry for Outstanding Product Line. A different flavor counts as a different product. A different size does not count.
4. What qualifies as a New Product?
It must be new to the wholesale market AFTER July 2011, the closing day of the 2011 Summer Fancy Fpod Show. Entry is not eligible if it was on display at the 2011 Summer Show.
5. My product is not quite ready for sale. May I submit it?
No. All entries must be ready for sale. Mock-ups are not accepted.
6. May I enter multiple products for Outstanding New Product?
Yes, you may enter three.
7. I entered my new product in Part 1. May I enter again in Part 2 for New Product award?
No. You cannot enter the same product twice.
8. What qualifies as a Product Line?
The line must have at least six different items under the same brand name. They can be from different categories, i.e. oil, vinegar and jam, as long as brand name is the same. For the entry, send only THREE products that best exemplify the line.
9. Do I need to send product samples?
Yes, enough for ten small tasting samples. One package/jar/box is usually enough unless it is a very small item. Send TWO if the package will be destroyed during preparation (e.g. if a cake mix in a cellophane bag must be opened and emptied to prepare). Do not send excess product.
10. If my product needs preperation, should I send prepared product?
No. The NASFT hires professional chefs to prepare products according to package instructions.
11. May I send frozen or refrigerated products?
Yes. Make sure to mark the exterior of each box "perishable." Indicate on box 'refrigerate' or 'frozen.'
12. What should I send to NASFT for my entries?
  • One Registration Form listing each entry
  • Payment
  • Fact Sheet filled out for each entry (two copies per entry; three if product is frozen/refrigerated)
  • Product samples (see #9)
  • For multiple boxes: include forms and payment in Box 1, and number each box, i.e. 1 of 3, etc. Note on outside of box if refrigerated or frozen.
13. May I send payment separately?
No, you must include payment with your entries.
14. May I leave blanks on the Fact Sheet?
No. The judges need all information on the fact sheet, including pricing.
15. Do judges taste the products?
Yes. The judges taste all products, except for Food Gift, Non-Food Specialty Item, Innovation in Packaging Design or Function.
16. How does the judging work?



Step One: The NASFT selects a panel of nine industry experts representing all aspects of specialty food retailing and foodservice, and food journalists.

Step Two: The panel convenes twice at the NASFT offices in New York, in April for Part 1; in May for Part 2.  Professional chefs prepare and present all entries. The judges evaluate each product considering taste, quality, innovation, packaging/presentation, ingredient profile and pricing.

Step Three: Finalists are notified, and then announced to NASFT members, in Specialty Food News, and in a press release.

Step Four: Gold judging is at the Summer Fancy Food Show in Washington, D.C., Sunday, June 17 and Monday, June 18. Winners will be announced at a special red-carpet Awards Ceremony June 18.

17. Do I get feedback?
Yes. The judges evaluate each entry in the five key areas: innovation, packaging/presentation, ingredient profile, and pricing. Judges also provide comments. Feedback will be mailed within one month of the competition.
18. Are the forms online?
Yes. Go to specialtyfood.com/sofi.
19. Is the contest open to Member Candidates?

No. Only full NASFT members may participate.
20. What is shipping address?
NASFT/sofi Awards
136 Madison Ave., 12th floor
New York, N.Y. 10016

REGULATIONS

  • The sofi Competition is open to NASFT members only. 2012 dues must be paid to participate.
  • Entries must be ready for sale.
  • All forms, products and payment must arrive together.
  • Submissions cannot be returned. Extra products will be donated to a local food bank.