The countdown to the 2025 Winter Fancy Food show is on!
Spread the word about your booth by sharing official graphics in social media posts, on your website, in emails, and more.
You can also download press release templates; SFA members can upload up to three releases for free distribution.
Make sure to scroll down to learn about press opportunities you'll have during the Show and how our Press Office can help you garner coverage!
Press Opportunities: Virtual Press Office and More
Top media and influencers attend the Winter Fancy Food Show every year, and we have numerous tools to help you get you in front of them.
Pre-Show:
- Download these handy checklists!
- Schedule a 5-minute appointment with a PR team member on Saturday, January 18th to showcase your company. The more we know about your product/company the better we can communicate with the press. First come, first served - these book up quickly!
Submit your product information form. Give the PR and Trends teams a leg up on scouting the show. Note: Submission does not guarantee press coverage or inclusion in trends roundups. Please do this ASAP so that the teams can properly review your information.
Write your press releases ahead of the show. Be newsworthy, concise, and informative. Use this template to announce that you’ll be at the Show and this template to announce a new product you’ll be featuring at the Show.
SFA Members can upload nine press releases for free to Cision’s Virtual Press Office (VPO) throughout the year. For each Show, you can upload three.
Visit https://www.specialtyfood.com/news-media/news-features/member-press-releases/.
Click Submit a Press Release for Your Company.
Have questions regarding your username and password? Please contact [email protected].
Utilize the Press List. Updated often, it can be found here. This list consists of the press who have opted in to receive exhibitor emails, and the names of outlets (only) that have opted out.
Best practices
Paste your press release into the email and use only low-res images.
Always BCC if sending a mass email.
Follow up once with personal emails to gauge interest.
Create your Press Kit. The smaller and more concise, the better - postcards are great! Be sure to include your booth number, contact information during and after the Show (email and phone), website, and social media.
At the Show:
Visit your SFA PR Team (Jennifer Lea Cohan, Katie Conway, and Tanya Henry) at the Press Office and take advantage of the following opportunities:
Drop off your Press Kits
50-75 copies spread out over 3 days (you may leave extras under the table).
Space is first come, first served. You’re allowed a 9”x12” space on a table or in a cubby (about 11”x11”.) FYI: Some exhibitors decorate their cubbies to be eye-catching.
Exhibitors and PR professionals may stop by the Press Office to replenish materials, however, they can’t hang out - it’s a work area for media.
Drop-off times: Saturday, January 18: 10:00 a.m. – 3:00 p.m.; January 19 - 20: 8:00 a.m. - 5:00 p.m.
All press materials must be retrieved by 3:00 pm on Tuesday, January 21. Anything remainders after then will be thrown out or recycled.
Bulletin Board: Post information about press events, interview opportunities, book signings, and cooking demonstrations.
Connect with the PR Team! Missed having a 5-minute meeting? No worries - please say hello to us. Time permitting, we can sit down and talk about what you are featuring.
Product Samples: No product samples are permitted in the press office with your press materials. However, you may bring the PR Team (only) samples during the 5-minute meetings, to acquaint the team with what you are showcasing.
For any questions, please contact Jennifer Lea Cohan at [email protected].