For generations, Montgomery, Ala., residents built their summer cookouts around Penny Profit, a local butcher shop that seasoned its meat in a spice blend it called Black Magic. Back then, you couldn't buy the seasoning on its own. The store closed in the early 2000s, but the Landers family purchased the rights to the seasonings and now markets it at several grocery stores across Alabama. Robert Landers noted that the spice market is crowded, but demand for Black Magic remained strong even after the store closed.

The company also introduced a fish and poultry seasoning with a Greek flavor profile called White Magic, reports Full Story

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