Amazon.com will try to shed Whole Foods Market’s “Whole Paycheck” image, according to a source familiar with Amazon’s grocery plans, reports Bloomberg. This may include using technology to eliminate cashiers, although an Amazon spokesman has denied that any job cuts are planned. It is also being said that Amazon, which is part of a pilot program to deliver groceries to food stamp recipients, wants to attract more low- and middle-income shoppers. The source says Amazon would look to change Whole Foods’ inventory and could introduce its own private label products.

Such changes may not be implemented for some time, considering that the $13.7 billion acquisition is not expected to close until the second half of the year, and Amazon has time to change its strategy, reports Bloomberg. Full Story

Related: Amazon to Acquire Whole Foods Market; Amazon Debuts Drive-Through Grocery Pickup.