Amazon was awarded a patent entitled "Physical Store Online Shopping Control" which details a mechanism where Amazon, in its brick and mortar stores could intercept network requests for URLs and terms that are searched using its Wi-Fi. The store would then be able to act upon receiving this information in various ways.

The patent details situations where Amazon would be able to provide price comparison information or coupons to a customer who is searching another retailer's price for a product. Additionally, it could block content outright or suggest a complementary item. The patent would also triangulate a person's location in store, allowing the company to pursue upsell attempts or direct a sales representative to a specific location, reports The VergeFull Story

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