January 4th, 2017 - Belgian Boys, a company that manufactures premium European goodies and treats continues to innovate the Imported snack category with their new product launch “Mini Cookie Stash – Cookie Butter Cookies”.

“We wanted to bring a twist to our national Belgian cookie, the original Speculoos. With the introduction of our mustache shaped cookie butter cookies we seek to involve the consumer and raise awareness for their affiliated charities” says Greg Galel, President of Belgian Boys.

The mini Cookie Stash come in a cute 1 oz pouch, perfect to nosh “on the go”. Belgian Boys cookie butter cookies stand out from the current speculoos on the market as their cookies are Palm oil free. In addition, the cookies are Nut free, Non GMO, made from 100% natural ingredients with no artificial additives, kosher certified and come in a serving size below 140 calories/ pouch.

Together with the product launch a project called “YOUR – You Rock It, We Give It” will be introduced. The company is launching a social revolution – By simply snapping a picture while rocking the “Stash” and share it on Social Media following Belgian Boys instructions. The consumer will be able to nominate the charity of their choice for a part of the product’s proceeds. Each month a winner will be posted on Belgian Boys’ official website. For more info: https://belgianboys.com/rock-that-stash/

Pouch Retail price $0.99 / Box Retail price $4.99

ABOUT Belgian Boys:

Our story begins with Skinny & Chubby, two friends now living in New York and missing the fine European goodies from their Belgian childhood. In 2014, their dream became a reality and Belgian Boys was born. The concept was to manufacture premium products in Europe and share these extraordinary snacks and goodies worldwide.
With competitive pricing, whimsical “disruptive” packaging and unparalleled energy and passion, we follow the boys, on their journey as they stir up trouble and share their love for authentic European treats.

For more information, please contact:

www.belgianboys.com

Anouck Gotlib

917-743-5626

anouck@BelgianBoys.com

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