Shortbread, macaroons, cream-filled options, and organic and gluten-free are just some of the cookie varieties flying off retailer shelves to satisfy customers’ sweet needs. 

Tori Sickles, Sickles Market, Little Silver, NJ

  • Nothin’But Granola Cookies
  • Divvies Vegan and Nut Free Cookies 
  • Jules Destropper Butter Crisps and Almond Thins
  • Lars Own Swedish Ginger Snaps
  • Sickles Market Peanut Butter Cookie with Nutella Middle 
  • Tate’s Bake Shop Whole Wheat Dark Chocolate Chip Cookies

Jebson Josephs, Mrs. Greens, Stamford, CT

  • Enjoy Life Soft Baked Snickerdoodle Cookies
  • Jovial Foods Chocolate Cream Filled Gluten Free Cookies 
  • Pamela’s Lemon Shortbread Cookies 
  • Tate’s Gluten Free Chocolate Chip Cookies 

Marketing Team, Thrive Market, Marina Del Rey, CA

  • Enjoy Life Soft Baked Snickerdoodle Cookies
  • Go Raw Organic Ginger Snaps Super Cookies
  • Go Raw Organic Raw Chocolate Super Cookies
  • Newman-O’s Organic Chocolate Vanilla Crème
  • Tate’s Bake Shop Chocolate Chip Cookies
  • WB Kitchen Maple Pecan Honey Cookie

Joe Nierengarten, Outpost Co-Op, Milwaukee, WI 

  • Alternative Baking Company Explosive Espresso Chip Cookie 
  • Field Day Organic Chocolate Cream Cookies 
  • La Campagne Bakery Cranberry Oatmeal Cookies 
  • The Naked Baker Peanut Butter Chocolate Chip Cookies 
  • Outpost Co-Op Bakery Mini Cranberry Cornmeal Cookies


“Local appeal and natural and organic are customer favorites when it comes to their choices in the cookie aisle or the bakery.” —Joe Nierengarten, Outpost Co-Op 


 Chris Bozo, Rocket Market, Spokane, WA

  • Alternative Baking Company Phenomenal Pumpkin Spice Cookie 
  • Hannahmax Cookie Chips, Original Flavor
  • Boots Bakery Snickerdoodles 
  • Rocket Bakery Lemon Frosted Poppy Seed Cookies
  • Rocket Bakery Peanut Butter Chocolate Chip Cookies 

Meg Canonica, South Royalton Market, South Royalton, VT

  • Dare Maple Leaf Creams
  • Effie’s Homemade Malted Cocoa Cakes 
  • Mandy’s Dark Chocolate Cookie Thins 
  • Pierre Biscuiterie French Butter Cookies with Sea Salt Caramel
  • Tate’s Gluten Free Ginger Zinger Cookies

Sara Feinberg, Market Hall Foods, Oakland, CA 

  • Cake Organic Coconut Macaroons
  • Cici’s Handmade Italian Butterhorns
  • Holly Baking Cookie Brittle Original Butter Rich
  • Market Hall Bakery Ricciarelli Almond Cookies 
  • Partridges of London Almond & Rose Butter Biscuits 
  • Rustic Bakery Chocolate Cacao Nib Shortbread


“Customers gravitate towards cookies with few ingredients, but with rich and decadent flavors. 
Buttery shortbread, gluten-free options, macaroons, and fanciful cookies like Butterhorns are all the rage for an indulgent treat. They also make elegant party displays or thoughtful hostess gifts for the holidays.” —Sara Feinberg, Market Hall Foods


Anya Zelfond, Gourmet Boutique, Boston, MA 


  • Loc Maria Crepe Dentelles
  • Macarons by Cecile Cannone
  • Maison Fossier Biscuits Rose de Reims
  • Maxim’s de Paris Chocolate Lace Crepe Dentelles
  • St. Michel La Grande Galette Butter Cookies, Sea Salt

Related: Sales of 'Everyday' Cookies Down in the UK; Gluten-Free Foods Market to Reach $2B By 2020


Nicole Potenza Denis is a contributing editor to Specialty Food Magazine.