Fine Dining Gurus Go Fast Casual
Daniel Humm and Will Guidara, partners behind the high-end Eleven Madison Park and NoMad in New York City, are the latest culinary greats moving into the booming fast-casual restaurant market, which is expected to reach $66.9 billion by 2020, according to global research firm Technavio. The pair's new restaurant, Made Nice, will use fresh, seasonal ingredients in the same manner as at its upscale sibling restaurants, offering smoked salmon with greens, and confit pork with quinoa and kale from $11 to $15, according to press materials. Even the takeout bags will focus on good food and recipes, with each colored bag including a restaurant recipe. As of press time, Made Nice was scheduled to open in the first quarter of 2017.
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