The space will present art exhibits and interactive features to educate visitors about French cheeses.

By Denise Purcell

Cheeses of France has debuted its first international event space, the French Cheese Board, located in midtown Manhattan and open to consumers and trade members to discover the diversity of French cheeses through a series of interactive events. The space opened on June 30.

The French Cheese Board aims to blend the culinary arts with art installations and will bring together chefs, artists, designers, and researchers to work together on projects related to French cheese. The inaugural exhibit, running until Sept. 5, is a gallery of images from photographer Thomas Laisné, entitled les Filles à Fromages.

“We finally have the opportunity to showcase the cheeses of France in a beautiful setting, via cutting-edge art exhibits, educational workshops, tasting parties, special events, and more,” says Charles Duque, managing director of the French Cheese Board/CNIEL Americas.  

CNIEL (the French Dairy Board, whose mission is to promote French cheeses worldwide) is also working with the European Union to launch a new marketing campaign, Make It Magnifique, as well as a new Cheeses of Europe website.

Part of the Make It Magnifique campaign is 20 two-minute recipe videos featuring such celebrity chefs as Angelo Sosa, Candice Kumai, and Camille Becerra showcasing their favorite recipes utilizing French cheese. “The Make it Magnifique campaign’s goal is to demonstrate to U.S. consumers that the cheeses of France can easily be incorporated into their dishes at home,” says Laurent Damiens, communications director at CNIEL.