Innova Market Insights, a food and beverage industry research leader, has revealed its Top Ten Trends for 2017. Leading the way is "Clean Supreme," a recognition of clean and clear label as the new global standard and the importance of transparency. Innova reports that trending clean supply chain claims include "environmentally friendly," which has shown a compound annual growth rate of more than 72 percent from the 2011-2015 period and animal welfare, which has grown at a CAGR of more than 45 percent per year during this period.

Rounding out the top five trends are, "Disruptive Green" for plant-based milks, meat alternatives and vegan offerings; "Sweet Balance" for the industry-wide pressure to reduce added sugars while still creating an indulgent experience and presenting a clean label; "Kitchen Symphony" for greater choice and higher levels of authenticity in ethnic cuisines; and "Body in Tune" for consumer choices of personalizing nutrition, adapting to specific diets, or increasing protein and probiotics intake.

Innova Markets plans to discuss its other five trends, "Plain Sophistication," "Encapsulating Moments," "Beyond Pester Power," "Fuzzy Borders" and "Seeds of Change," in an upcoming webinar. 

Related: Watermelon Juice, Poke, Among UK Top Trends for 2017; Sterling Rice Reveals 2017 Food Trends.