The New Brands on the Shelf pavilion is a special exhibit at every Fancy Food Show that is made up of small start-ups that have yet to meet the qualifications of full membership with the National Association for the Specialty Food Trade. The program, which is called "Member Candidate", is meant to be used as a stepping stone for these emerging companies as they embark on creating a successful specialty food business. The majority of these brands cannot be found nationally, but keep an eye out for them in the coming year. They may just be a New Brand on a Shelf near you soon. Click here to launch a photo tour of the 2013 Winter Fancy Food Show New Brands Pavilion now.