While demand for organic ice cream is on the rise, it is still facing high competition from regular ice cream, according to Future Market Insights. The growth of the organic segment is supported by technological advancements in the field of cold chain infrastructure, refrigerated transport systems, storage facilities and equipment, as well as the introduction of novel flavors and more confectionery brands. The increased spending power of the younger generation is also giving the segment a boost, helped by demand for products with higher nutritional credentials. Going forward, supermarkets and hypermarkets are expected to contribute large value to the organic ice cream market, but convenience stores, specialist stores and independent retailers will also continue playing a role in the category's growth. 

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