Patriots’ Tom Brady Enters Meal Kit Delivery Space with Purple Carrot
New England Patriots quarterback Tom Brady and his team at TB12 have partnered with Purple Carrot, a plant-based meal kit company, to launch TB12 Performance Meals subscription service. The meal kits will include fresh, pre-portioned ingredients and step-by-step guidance on how to cook many of the same meals Tom Brady eats.
TB12 Performance Meals are designed to maximize nutrition and total body wellness, and include gluten-free, high-protein recipes developed without dairy, eggs, seafood, meat, and processed foods. The recipes also limit the use of soy and refined sugars. Sample recipes include Crispy Turnip Cakes with Tabbouleh, White Lentil Risotto with Roasted Vegetables, and Ramen with Gingered Greens and Broccolini. TB12 Performance Meals are priced at $78 per week for three unique dinners that serve two people each. Shipping will begin April 3.
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