Semiprivate Rooms Are the New Dining Trend
Semiprivate rooms offer a new popular private dining experience, as diners are looking for a space to hold a meeting or have a conversation, but still want the atmosphere and the experience of the restaurant. At Elske in Chicago, the chef-owners created a semi-open second level, while Michael Jordan's Steakhouse has the Hall of Lions, a glamorous semiprivate area adjacent to the dining room.
Amy Colton, an executive vice president at Current Marketing, notes, "It's all about the experience. They want to be out in the action, to experience not just the food but the atmosphere." Sakinah Charbeneau, who books the client dinners for Resolution Media, used to just book a private room at a top restaurant, but now she makes plans for clients to meet the chef, tour the kitchen, and dine at a semi-private table, reports Crain's Chicago Business. Full Story (Subscription Required)
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