WATCHAREE’S Thai Spicy Chili Sauce to Compete for sofi™ New Product of the Year at 2023 Summer Fancy Food Show
Yarmouth, ME (May 15, 2023) – WATCHAREE’S Thai Spicy Chili Sauce has been named the 2023 sofi™ New Product Award Winner in the Condiments, Dressings & Marinades category. The sofi™ awards, presented annually by the Specialty Food Association since 1972, are a top honor in the $175 billion specialty food industry.
They recognize a New Product Winner and a Gold Product Winner in each of 53 specialty food and beverage product categories. Nearly 2,000 products from domestic and international makers were entered into the 2023 competition.
Created by Watcharee Limanon, a recognized Thai culinary artist from Bangkok, WATCHAREE’S Thai Spicy Chili Sauce in one item in a new line of Thai stir fry and dipping sauces that are made in Thailand from fresh, clean ingredients and embody the best of Thailand’s culinary traditions. “We are honored and thrilled to have won the award,” said Watcharee. “This Thai classic dipping sauce, known as Nam Jim Jaew in Thai, is traditionally served with grilled chicken, sticky rice and green papaya salad, but is also superb as a marinade for grilling, or as a dressing for vegetables. We have developed this versatile pre-made sauce from a homestyle recipe of chilis, tamarind, roasted rice and garlic to share Thai traditions while offering foolproof convenience for home cooks.”
WATCHAREE’S sauces are sold at select retailers nationwide including Whole Foods, Stop & Shop, Wegmans, Meijer and Publix Greenwise, as well as on online platforms such as Fresh Direct. Hannaford, part of the Ahold Delhaize banner, is the first supermarket to launch WATCHAREE’S new Thai stir fry and dipping sauces line including the award-winning Thai Spicy Chili sauce.
WATCHAREE’S Thai Spicy Chili Sauce will compete against other category winners for the 2023 sofi™ New Product of the Year Award, which will be announced at the Summer Fancy Food Show, June 25-27 in New York City. The Summer Fancy Food Show is the largest B2B-only specialty food industry event in North America. For more information, visit specialtyfood.com.
About WATCHAREE’S. Watcharee Limanon has handcrafted exquisite Thai sauces from premium quality fragrant spices, coconut milk and other traditional ingredients to capture the subtle richness of Thai flavors. In creating her sauces, Watcharee combines time-honored, classic recipes with modern convenience to create an authentic culinary experience. All ingredients are clean, plant-based, non-GMO and gluten free. Thai Culinary Arts Studio LLC, which manufactures WATCHAREE’S brand, is a certified woman-owned small business.
For more information, including recipes, please visit www.watcharees.com
Contact: watcharee.limanon@watcharees.com
Instagram: @wthaisauce
Facebook: @wthaisauce
YouTube: Watcharee’s Thai Cuisine
Twitter: @wthaisauce
Hashtags: #FancyFoodShow #FancyFoodNYC #SpecialtyFood #sofiAwards #sofiStory #enjoywthaisauce