The Urgent Company, the consumer brands subsidiary of Perfect Day, announced the acquisition of Coolhaus, a women-owned ice cream brand, Monday. Coolhaus joins The Urgent Company's family of brands, including Brave Robot, Modern Kitchen, and California Performance Co., in a move that expands its product portfolio, deepens its commitment to a better food system, and cements its growing leadership in the dairy aisle, according to The Urgent Company.
Coolhaus and The Urgent Company's teams came together out of a shared passion for a more sustainable, equitable food future and are committed to using this acquisition as an opportunity to amplify their missions in this next chapter for both companies, the companies said.
Since 2009, Coolhaus has disrupted frozen dairy with innovative novelties, bringing its social mission to the forefront of its products. One core tenet of its work toward this mission is creating ice cream for positive change--specifically to empower entrepreneurs with diverse backgrounds -- including its flavors that give back. As Coolhaus joins The Urgent Company, merging resources and structure, this social impact will expand. Coolhaus is sold in more than 6,000 stores nationwide, including Whole Foods, Thrive Market, Walmart, Sprouts, Kroger, and National Co-op Grocers.
The Urgent Company and Coolhaus teams will make that environmental mission bigger as they plan to transition Coolhaus traditional dairy products to use Perfect Day animal-free dairy in the months ahead. Perfect Day animal-free whey protein generates up to 97 percent fewer greenhouse gas emissions than traditional dairy protein.
"Bringing together our social and climate missions is deeply personal. We know the work we do now will determine if our children can continue to enjoy the food we eat and the planet we inhabit for years to come," said Paul Kollesoff, general manager and co-founder of The Urgent Company, in a statement. "We're inspired by what Natasha, Ryan, and the Coolhaus team have accomplished so far and are thrilled to welcome them to The Urgent Company and build this next chapter together."
As part of the acquisition, the Coolhaus team will join The Urgent Company, deepening the company's commitment to and perspective on inclusivity in the food industry with its incredible women-led and founded and LGTBQIA+ pride values. Natasha Case will join The Urgent Company as its president of brand experience. Ryan Bennett will join as SVP of operations and integration, bringing important expertise to how the companies work together efficiently for greatest impact.
"We created Coolhaus to make better products for everybody. Our ability to lead with purpose and move the dial for consumers becomes even stronger by joining The Urgent Company," said Natasha Case, founder of Coolhaus, in a statement. "For us, this is about the long game. The integration of Perfect Day protein into our line of beloved dairy ice cream and novelties is going to elevate our product into the next generation of foods making a difference for our families and our planet."
Related: Perfect Day Raises $350 Million; 12 Under 35: Perumal Gandhi and Ryan Pandya, Perfect Day.