Whole Foods Market Predicts 2017 Trends
Whole Foods Market forecasts wellness tonics will become popular in 2017, moving beyond the popular juice craze of recent years. Kava, Tulsi/holy basil, turmeric, apple cider vinegar, medicinal mushrooms, and adaptogenic herbs are popular ingredients for wellness drinks. The retailer also predicts a boost in "products from byproducts," like leftover whey from strained Greek yogurt or spent grains from beer.
Coconut will be the trendy ingredient of the year, moving from coconut oil and coconut water to more unexpected products like coconut flour tortillas, and coconut sugar aminos. The retailer also believes unique condiments will be on the rise, such as black sesame tahini, habanero jam, ghee, and pomegranate molasses. Japanese food will also expand beyond just sushi, with condiments such as ponzu, miso, mirin, sesame oil and plum vinegar gaining popularity, and more shoppers looking for seaweed to switch up their consumption of greens. Pastas will also get a makeover, made from alternative grains like quinoa, lentils and chickpeas, as well as more traditional fresh-milled and seasonal pasta.
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