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NEW LevelUP Attraction

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Register Now.pngTo celebrate 65 years of shaping the future of food, the Specialty Food Association is launching LevelUP - a multi-faceted, future-focused attraction debuting at the 2017 Summer Fancy Food Show.
today!
To experience this new attraction, upgrade to a Premium PassSchedule.png

Great Things Happen When you LevelUp… from high-profile keynotes to a roundtable with industry leaders, you’ll get information and insights you can apply to your own business.

DISCOVER:

  • Explore what’s driving future consumer food trends.
  • See a curated selection of on-trend products from industry experts, global trends from SIAL Paris, and more!

EXPERIENCE:

  • Shop The Future Market brought to you by Alpha Food Labs.

TASTE:

  • Taste tomorrow’s innovations, from seaweed pastrami to edible algae.

LEARN:

  • Gain inspiration from future-focused “Excite Talks” including topics such as retail technology, customized nutrition to new models of agriculture, and more!
  • Discover how new categories have emerged and evolved with a visual history of the Special Food industry.

SUCCEED:

  • Learn how specialty foods will fare over the next 5 years and generate sales projections by category, produced in partnership with Mintel and Hartman.

PLUS Priority access to all Keynotes, Super Sessions and special events including:

  • “The Reality of Small Business Success” Super Session led by a high profile, hospitality industry expert.
  • Buyer Roundtable Super Session moderated by a leading specialty food retail expert.
  • Front Burner: A Foodservice Pitch Competition featuring:
    • Greenwood Hospitality’s Bill Kohl, Principal,
    • American Culinary Federation’s Tom Macrina, President,
    • Loi Estiatorio’s Maria Loi, Corporate Executive Chef
    • Sid Wainer & Sons’ Henry Wainer, Owner
  • 2017 sofi Awards Product of the Year Announcement
  • Hall of Fame & Lifetime Achievement Awards celebration honoring the pioneers of specialty foods
  • A full day of instruction in "The Basics: The Business of Specialty Food"
    (Saturday, 8:00 a.m. - 5:00 p.m.) Please Note: selection required in pre-registration process


Schedule at a Glance

Saturday, June 24

 

  • 8:00 a.m. - 5:00 p.m. Biz:Builders 1:1 Matchmaking *
  • 8:00 a.m. - 5:00 p.m. The Basics: The Business of Specialty Food (location: 1E04) *

 

Sunday, June 25

 

  • 8:45 a.m. - 9:45 a.m. Super Session: Keynote Address
  • 10:00 a.m. - 5:00 p.m. Summer Fancy Food Show Exhibit Halls Open
  • 11:00 a.m. - 5:00 p.m. New LevelUp Attraction Open *
  • 11:15 a.m. - 12:15 p.m. Excite Talks *
  • 12:30 p.m. - 1:30 p.m. The Food Market of Tomorrow: Trends and Forecasts to Prepare for Today in partnership with Hartman and Mintel *
  • 2:30 p.m. - 3:30 p.m. Excite Talks *
  • 5:00 p.m. - 7:00 p.m. Lifetime Achievement Awards and Hall of Fame Ceremony and Reception

 

Monday, June 26

 

  • 8:45 a.m. - 9:45 a.m. Super Session: Buyer Panel - Selling Specialty moderated by a leading food retail expert
  • 10:00 a.m. - 5:00 p.m. Summer Fancy Food Show Exhibit Halls Open
  • 11:00 a.m. - 5:00 p.m. New LevelUp Attraction Open *
  • 11:15 a.m. - 12:15 p.m. Excite Talks *
  • 12:30 p.m. - 1:30 p.m. Peeking into the Future of Food Safety *
  • 2:30 p.m. - 3:30 p.m. Excite Talks *
  • 5:00 p.m. - 7:00 p.m. Front Burner Foodservice Pitch Competition and 2017 sofi Product of the Year Announcement

 

Tuesday, June 27, 2017

 

  • 8:30 a.m. - 9:30 a.m. Super Session: The Reality of Small Business Success featuring a high-profile, hospitality industry expert.
  • 10:00 a.m. - 4:00 p.m. Summer Fancy Food Show Exhibit Halls Open
  • 11:00 a.m. - 5:00 p.m. New LevelUp Attraction Open *
  • 11:15 a.m. - 12:15 p.m. Excite Talks *
  • 2:00 p.m. - 3:00 p.m. All Money isn’t Green: A Panel on Funding Your Business *

*Premium Pass Required


Experience LevelUP and you’ll leave with real-world tools to grow your business.
 UPGRADE TO A PREMIUM PASS TODAY