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Exhibitor Marketing Center

Exhibitor Programs & Marketing Tools


Advertise in the Official Show Directory, Specialty Food Magazine, or Specialty Food News. Find rates and options here.


Looking to market your booth to our registrants? Click here to learn more about our easy and cost-effective promotional services.

Public Relations Tools & Opportunities

Reach hundreds of journalists eager to learn about the latest in specialty food at the Fancy Food Shows.

On-site Press Office

This is where journalists covering the Fancy Food Show from top media in the U.S. and worldwide pick up their badges, and visit throughout the show. They are eager to read the latest news about exhibitors. Exhibitor may drop off press kits or releases on a first-come, first-served basis. Suggested quantity: 50.

Press Office Location

Room 1C04 Javits Center

Press Materials Drop-off Times

  • Saturday, June 24: 9 a.m. – 5 p.m.
  • Sunday, June 25: 9 a.m. – 5 p.m.
  • Monday, June 26: 9 a.m. – 5 p.m.
  • Tuesday, June 27: 9 a.m. – 4 p.m.

Exhibitors may stop by the press office to replenish materials. Please note: Exhibitors and their public relations consultants are not permitted to remain in the Press Office; it is for journalists only.

Product Samples

No product samples are permitted in the press office.

Bulletin Board

Exhibitors may post information about press events/interview opportunities at their booths during show hours, including book signings or cooking demonstrations

Free Show Press Release Distribution

Members exhibiting at Fancy Food Shows may post show-specific releases on for round-the-clock visibility and automatic distribution to 400+ influential industry media. This exclusive member benefit is available at no cost in partnership with the Specialty Food Association’s news service provider, PR Newswire.

Members exhibiting at a show may post six releases per show. PR Newswire provides special member discounts for additional services. Learn more.

Upload your releases here. Select “Fancy Food Show.”


For guaranteed posting, materials must be filed the Monday prior to the Fancy Food Show. The VPO team will make every effort to post releases throughout the show.

Post-Show Report:

The Virtual Press Office sends exhibitors who post releases a free measurement report listing the names and publications of journalists who received links to their press materials.


Contact Gina Espinosa at 973.783.7787 or, or our PR Department, 646-878-0130,

Official Show Logos

Right click on the JPEG version of the Fancy Food Show Logo pictured below to download it. Before using this show logo, be sure to read the Specialty Food Association Logo Usage guidelines below.

   SFA_FFSLogoVERTICAL_2017 - small.png

 Right click on the above image to download and save it.

Three Ways to Add a Badge to Your Website

1. Create a button that links to the Fancy Food Show Website

You can do this by copying the embed code to the right of each badge image and pasting it into the HTML Source editor of your website.

2. Create a button that links to a different location:

You will follow the same directions mentioned in number 1, but you should replace the part of the code that reads "" target="_blank" to read ""

3. Create an image button that does not link: Right click on the image and select "Save image as...".

You can then upload this image to your website. If you would like to link this image to, follow the embed code instructions in number 1 & 2, but replace the image file location with the location of the image on your website.

If you need further assistance with placing a badge on your website, email and we will get back to you as soon as we can.

Exhibitor Badge 1 (120px by 264px)

Right click on the above image to download and save it or use the embed code on the right to insert it into a site.

Exhibitor Badge 2 (150px by 236px)


Right click on the above image to download and save it or use the embed code on the right to insert it into a site.

Exhibitor Badge 3 (200px by 129px)

Right click on the above image to download and save it or use the embed code on the right to insert it into a site.

Get the word out on Social Media

  • For Twitter tweets, use hashtag #sffs16
  • Come see our new [PRODUCT LAUNCH INFO], booth xxxx, at #SFFS17, Jun. 25-27 in New York
  • Looking forward to #SFFS17. Come say hello at booth [INSERT BOOTH#].
  • Discover the hottest specialty food products at #sffs17
  • Join us for three action packed days at #sffs17. We’ll be at booth # [number]

Sample Signature Line and Graphic

Come see us at the Summer Fancy Food Show in New York, June 25-27. We’ll be in booth # (NUMBER). Register today at
Or use this graphic:

Right click on the above image to download and save it.