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Badge Registration

DISCOVER The Premier Specialty Food Show In North America

  • 180,000+ specialty foods and beverages
  • 2,550+ exhibitors from 55 countries around the globe
  • Keynotes and Super Sessions (Sunday - Tuesday) (Limited Seating)
  • Hall of Fame & Lifetime Achievement Awards celebration (Sunday) (Limited Seating)
  • Front Burner: A Foodservice Pitch Competition (Monday) (Limited Seating)
  • ALL-NEW LevelUP “future of food” attraction showcasing global food advancements, what's next in food, the retail store of the future, and forward-looking market research (Available only with a Premium Pass)

Upgrade to a Premium Pass today!

Includes access to:

  • NEW LevelUP “future of food” attraction
  • 15 'Excite Talks’ from insightful food innovators, covering topics from retail technology to customized nutrition to new models for agriculture, and more!
  • Priority access to all Keynotes and Super Sessions, Front Burner Foodservice Pitch Competition, the Lifetime Achievement Awards Ceremony and Reception, and 2017 sofi Awards Product of the Year Announcement (Limited Seating. First-come, first-served.)

To register for the show, upgrade to a LevelUP Premium Pass, and learn more about pricing, click below.

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  • Regular Pass
    Includes:

    • Daily access to exhibit halls during Show hours (Sunday - Tuesday)
    • Access to Super Sessions. (Sunday - Tuesday) (Limited seating)
    • Hall of Fame & Lifetime Achievement Awards celebration (Sunday) (Limited seating)
    • Front Burner: A Foodservice Pitch Competition (Monday) (Limited seating)

    3-Day Premium Pass
    Includes: 

    • Daily access to exhibit halls during Show hours (Sunday - Tuesday)
    • Daily access to our NEW LevelUp attraction located in the River Pavilion celebrating Specialty Food Association's 65th Anniversary and showcasing global food advancements, what's next in food, the retail store of the future, and fascinating market research (Sunday - Tuesday)
    • Participation in an expanded education conference program addressing the future of food, commerce and the consumer (Sunday - Tuesday)
    • Priority access to three (3) Super Sessions featuring industry leaders and recognized entrepreneurs (Sunday - Tuesday) (Limited seating. First-come, first-served.)
    • Access to multiple "Excite" Sessions with thought leaders debating how we engage and consume food...or not! (Sunday - Tuesday)
    • A full day of instruction in "The Basics: The Business of Specialty Food" (Saturday, 8:00 a.m. - 5:00 p.m.)
    • Priority access to Hall of Fame & Lifetime Achievement Awards celebration. (Sunday) (Limited seating. First-come, first-served.)
    • Priority access to Front Burner: A Foodservice Pitch Competition (Monday) (Limited seating. First-come, first -served.)


    Daily Premium Pass
    Includes:

    • Access to the exhibit halls during Show hours (Sunday - Tuesday)
    • Priority access to all Premium Pass activities on ONE single day at the Show (Sunday, Monday, or Tuesday) (Limited seating. First-come, first-served.)
    • Does not include "The Basics: The Business of Specialty Food".
       
    • The Fancy Food Show is a trade only event—only businesses related to the specialty food industry may attend. The Show is not open to the general public.
    • Persons under 18 (including infants) cannot attend.
    • Only one official show bag of samples is permitted to leave the exhibition hall. Any additional samples will be donated to charity.
    • Soliciting by attendees is prohibited.
    • Use of wheeled carts or wheeled bags is not allowed on exhibit floor.
    • Taking photos or videos of exhibitor booths is prohibited.
    • Cancellation Policy: Badge fees are non-refundable and non-transferable to other Fancy Food Shows.