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Fancy Food Show

Moscone Ctr,San Francisco
January 22-24, 2017

The Winter Fancy Food Show is the largest specialty food and beverage Show on the West Coast, drawing 33,000+ industry professionals, and the premier showcase for industry innovation. The next big products. The next big companies. The next big trends. They’ll be discovered at WFFS17 in San Francisco, January 22 - 24.

Sunday, January 22, 2017: Show Open 10 a.m. – 5 p.m.*
Monday, January 23, 2017: Show Open 10 a.m. – 5 p.m.*
Tuesday, January 24, 2017: Show Open 10 a.m. – 4 p.m.*

* The Gateway Ballroom open early at 9:30 a.m. each day


Show badges may be purchased online prior to and during the Fancy Food Show, or on-site during the Show.


Discover the future of specialty food! Meet the newest producers and sample the hottest new products. Looking to learn more? Advance your career with an Education Premium Pass. You get full access to all the talks, workshops, and tastings at the Show for ONE price.


Exhibiting at a Fancy Food Show is the most convenient and cost-effective way to connect with buyers from every major food/beverage buying channel in the U.S. and abroad. To exhibit at a Specialty Food Association Fancy Food Show, you must be an Association Member.


Education & Show Features

Learn from industry experts and build your business with top-notch educational seminars, our specialty buyer/supplier match-making program, networking and more.