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The 42nd Winter Fancy Food Show will take place at the Moscone Center January 22-24.

  • Sunday, January 22, 2017: Show Open 10 a.m. – 5 p.m.*
  • Monday, January 23, 2017: Show Open 10 a.m. – 5 p.m.*
  • Tuesday, January 24, 2017: Show Open 10 a.m. – 4 p.m.*

*Gateway Ballroom opens at 9:30am each show day

The industry-leading education program at WFFS17 includes 10 seminars offering 21 hours of expert insights. Get the Education Premium Pass and enjoy unlimited access to every education program at the Show at one low price.

Plan Your Show

Education Program

The Specialty Food Association provides best-in-class education at the Fancy Food Shows. Explore the cutting edge of the industry and accelerate your career with three days of powerful sessions.

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Innovative Product Showcases

The Fancy Food Show creates opportunities for buyers to discover innovative products in targeted showcases.

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Directory & Floor Plan

Search Exhibitors and Browse 2017 Winter Show Floor Plans

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San Francisco City Guide

The Bay Area is one of America’s greatest culinary hotspots. Find out what’s cooking around town during your Fancy Food Show visit.

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Attendee Tips & FAQs

Useful information for attending the Fancy Food Show. Looking for an answer? maybe it's here!

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Fancy Food Show Inquiry Form

Please use this form to receive notification when registration has opened for the future Fancy Food Shows of your choice.

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