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Badge Registration

Show badges may be purchased online prior to and during the Fancy Food Show, or on-site during the Show. View registration details and Show policies below. To register online, select the option that best suits your trade segment.

Attendee Categories

Attendee categories include the following business classifications:


Attendee Business Classifications

  • Retail Professionals
  • Restaurants, Cafés, Caterers, Foodservice Institutions (country clubs, resorts, hotels, hospitals, universities)
  • Distributors and Wholesalers (to foodservice)
  • Distributors and Wholesalers (to retail)
  • Brokers
  • Associate Trade Show Attendees, Cooking School/Educational Consultants, Media/Publications
  • Manufacturer/Producer
  • Importer/Exporter
  • Press

Show Policies & Badge Pricing

Badge Pricing and Deadlines

Badge prices range from $35 to $60.*

 *Valid only for business categories identified below. The badge fee for consultants, non-retail, non-foodservice, and business services is $100 per person.

  • Broker/Manufacturers Rep/Agent
  • Distributor (Foodservice and Retailers)
  • Importer/Exporter • Manufacturer/Producer
  • Media/Publications • Wholesaler (Retailers)
  • Retail (bakery, candy, confections, coffee, tea, cookware/housewares, deli or C-store, department store, drug store/pharmacy, e-tailer/mail order, gifts/gift baskets/corporate gifts, independent grocer, mass merchant/wholesale club, natural/organic/health/co-op, specialty food retailer, supermarket—conventional, and wines/liquors)
  • Foodservice (caterer, café/quick service restaurant, clubs—country/membership/health, corporate dining services/private chef, full-service restaurant, hospital/healthcare/military, hotel/motel/bed & breakfast, resort/casino/cruise ship/airline and school/school district/university)

On-site Registration Information

A $60* fee is charged for all on-site registrations. A full-service registration center for attendees and exhibitors is in the Upper North Lobby (street level). Express registration is available in the North and South Upper Lobbies (must have confirmation letter). Members of the press must register for a press badge in the Press Office, location TBD. *Badge fee for consultants, non-retail, non-foodservice, and business services is $100 per person.

Green Policies at the Show

The Specialty Food Association is committed to making the Fancy Food Show a more sustainable event by collaborating with our members, venues, and supplier partners. To do so, we measure our environmental impacts, develop and implement strategic initiatives, and track our progress toward a Show that positively affects the specialty food industry, the environment and our host communities. Learn more by reading our Sustainability Overview.