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There’s no doubt about it—attending WFFS17 is the best way to get ahead of the specialty-food curve for the upcoming year. Here are just a few reasons you can’t miss it.


  1. You’ll gather with the whole industry. More than 30,000 food professionals and 1,400+ top brands from around the world will gather for the West Coast’s largest specialty food showcase.
  2. You’ll learn from the best. Industry visionaries and veterans will discuss relevant topics that will give you fresh ideas to grow your business. Purchase the Premium Pass to access the full Education Program.
  3. You’ll discover the new and noteworthy.
    • What’s New, What’s Hot! Showcase
    • New Brands on the Shelf Pavilion
    • Incubator Alley
  4. You’ll make valuable connections—and have fun while you’re at it. Our full slate of events, including Sunday’s Opening Night Party will keep you entertained from the start.
  5. You'll shop the City by the Bay. Recently dubbed the “best food city in the country” by Bon Appetit, San Francisco is a hub for culinary creativity. Not to mention the beautiful scenery and culture. Check out our city guide to plan your trip.

Does your boss need more convincing? We’ve got a handy letter for you to customize and drop at their desk.
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