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Special Events

There’s plenty more going on beyond the Show floor – see below for a listing of all of the exciting events at WFF17!

Leadership Awards Ceremony

Sunday, January 22, 5:00 p.m. – 6:15 p.m.
South Building Esplanade Room 305-307
Join us to celebrate the outstanding modern contributions of Association members in Business Leadership, Citizenship, and Vision with the presentation of this year’s Leadership Awards.

Front Burner Foodservice Pitch Competition

Sponsored by the Specialty Food Association's Foodservice Council

Monday, January 23, 5:00 p.m. - 6:30 p.m.
South Building Esplanade, Room 304
Join us for this exciting live pitch contest! You'll watch exhibitors show off their products to a judging panel of expert foodservice buyers. The competition will be immediately followed by a networking reception with beer, wine and hors d’oeuvres

sofi™ Awards Showcase

North Building, lower lobby
The sofi Awards are the specialty food industry’s most prestigious honor, celebrating the best of the best in specialty food. Browse this display of the 2016 winners.

Incubator Alley

All Show Days
North Hall Lower Lobby
Meet up and-coming specialty food stars at the earliest stage and explore their products before the competition.

New Brands on the Shelf

Sunday, January 22, 2017: 9:30 a.m. – 5:00 p.m.
Monday, January 23, 2017: 9:30 a.m. – 5:00 p.m.
Tuesday, January 24, 2017: 9:30 a.m. – 3:00 p.m.

South Hall-Front of the 4300 Aisle
Get a close-up look at the products poised to take the industry by storm with the Specialty Food Association’s Member Candidates, who are showcasing dozens of niche and artisanal specialties.


Exhibitor Events

Space Draw

Booth Selection for WFF18

Saturday, January 21, 8:00 a.m. – 5:00 p.m.
North Hall, Room 121

Participate in early booth space selection for the 2018 Winter Fancy Food Show.

Exhibitor Lunch

Saturday, January 21, 12:00 – 1:00 p.m.
South Building, upper lobby
Take a break from your booth setup and enjoy drinks and food, compliments of the Specialty Food Association.