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2017 Winter Fancy Food Show Fact Sheet

The Specialty Food Association is the engine behind the Winter Fancy Food Show. The Show, established in 1954, is now the largest marketplace devoted exclusively to specialty foods and beverages in North America. The Specialty Food Association, a not-for-profit trade association for food artisans, importers and entrepreneurs, owns and produces the show. Today the Association has 3,400+ member companies worldwide. The Fancy Food Show has helped launch such brands as Popchips, Honest Tea, Ben & Jerry’s, Stonewall Kitchen, Walker’s Shortbread, Tate’s Bake Shop, ZICO Coconut Water and Vermont Creamery.

Dates: Jan. 22 – 24, 2017
Location: Moscone Center, San Francisco, CA
Number of Exhibiting Companies: 1,400
Number of Attendees Expected: 33,000 Industry Professionals

  • More than 1,400 specialty food companies from around the world will present the latest chocolate, cheese, olive oil, baked goods, jams, salsas, tea and other products. California boasts the largest state presence with more than 339 food companies, followed by New York, Washington, and New Jersey. More than 25 countries will also be represented.

    Countries include:

    Hong Kong
    Korea (south)
    Russian Federation
    Sri Lanka
    United Kingdom
    United States



    United Kingdom


Special Exhibits and Events

Leadership Awards Ceremony

Sunday, January 22, 2017, 5:00 p.m. – 6:30 p.m.
The Leadership Awards will celebrate the outstanding modern contributions of Association members in Business Leadership, Citizenship and Vision.

Industry Newcomers

South Hall, Front of 4300 Aisle
The “New Brands on the Shelf” pavilion will feature up-and-coming specialty food producers who are Specialty Food Association Member Candidates. They will showcase dozens of niche and artisanal products.

sofi™ Awards Showcases for 2016 Outstanding Specialty Foods

Since 1972, the sofi Awards have helped the Specialty Food Association advance culinary excellence and creativity worldwide by recognizing the outstanding work of its member companies. The sofi Awards present the 28 Winners for the Specialty Food Association’s 44th sofi Awards for outstanding specialty foods and beverages of the year. The 2016 contest set records, with 3,200 entries across 28 categories.

Incubator Alley

North Hall, Lower Lobby
Meet up and-coming specialty food stars at the earliest stage and explore their products before they hit the marketplace.

Education Program

The Specialty Food Association is presenting 10 workshops and business-building seminars at the Winter Fancy Food Show to help startups, established manufacturers, and buyers at all levels of expertise succeed in the ever-changing marketplace. All sessions open to press, space permitting. Full Schedule

Specialty Food Foundation

The Specialty Food Foundation, established in 2014 by the Specialty Food Association, works to reduce hunger and increase food recovery efforts via grant-making, education and industry events. Learn more at the Foundation’s booth and at

Giving Back

At the end of the show, exhibitors will continue their long tradition of giving back by donating thousands of pounds of meat, cheese, produce, confections and snacks to the Specialty Food Foundation, which will in turn donate the products to Feed the Hungry, the Winter Fancy Food Show’s longtime charity of choice.

Specialty Food Industry Fast Facts (2015 figures):

  • Total U.S. Specialty Food Sales: $120.5 billion, up 21.2 percent since 2013.
  • Specialty food represents 14 percent of all retail food sales
  • Specialty Food Sales in Foodservice: $24 billion
  • Sales for foodservice are growing faster than retail sales: 27 % vs. 19.7 %
    1. Retail: 78 percent
    2. Foodservice: 22 percent

Largest Specialty Food Categories:

  • Cheese and Cheese Alternatives
  • Frozen & Refrigerated Meat, Poultry & Seafood
  • Chips, Pretzels & Snacks

Fastest Growing Categories:

  • Refrigerated Ready-to-Drink Tea and Coffee
  • Eggs
  • Jerky and Other Meat Snacks
  • Refrigerated pasta
  • Water

Fancy Food Show Details

Press Registration

The Fancy Food Show is a trade-only event. The Specialty Food Association provides complimentary press badges to qualified media. Learn more and register.

Press Office: North Hall – directly left of North Hall Registration

Exhibitor List: For a full list of exhibitors, go to

Social Media: #WFFS17

Twitter: #WFFS17
LinkedIn: Specialty Food Industry Group
Instagram: specialtyfoodassociation

About the Specialty Food Association
The Specialty Food Association is a thriving community of food artisans, importers and entrepreneurs. Established in 1952 in New York, the not-for-profit trade association provides its 3,200 members in the U.S. and abroad the tools, knowledge and connections to champion and nurture their companies in an always-evolving marketplace. The owns and produces the Winter and Summer Fancy Food Shows, and presents the sofi™ Awards honoring excellence in specialty food. Learn more at

Specialty Food Association Media Contact:
PR Team –

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