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Press Resources for Members and Exhibitors

Member Resources

Association members and their products are media magnets. We help members generate great buzz with complimentary services to distribute press releases.

Post your press releases on specialtyfood.com for round-the-clock visibility and automatic distribution to 400+ influential industry media. This exclusive member benefit is available at no cost in partnership with the Specialty Food Association’s news service provider, PR Newswire.

Members may post 9 releases throughout the year. PR Newswire provides special member discounts for additional services, and quarterly reports on release distribution.

Upload your company press releases to the Member Press Releases page by clicking the button below.

New Products?  Company news?
Be considered for Specialty Food News, the Association’s daily e-newsletter that reaches 42,000 subscribers interested in learning about your products.
Email details to news@specialtyfood.com.

Exhibitor Press Resources at the Fancy Food Shows

Reach hundreds of journalists eager to learn about the latest in specialty food at the Fancy Food Shows.

On-site Press Office

This is where journalists covering the Fancy Food Show from top media in the U.S. and worldwide pick up their badges, and visit throughout the show. They are eager to read the latest news about exhibitors. Exhibitor may drop off press kits or releases on a first-come, first-served basis. Suggested quantity: 50.

Press Office Location

Summer Fancy Food Show
Room 1C04
Javits Center, New York

Press Materials Drop-off Times

  • Saturday, June 24: 8 a.m. – 4 p.m.
  • Sunday, June 25: 8 a.m. – 5 p.m.
  • Monday, June 26: 8 a.m. – 5 p.m.
  • Tuesday, June 27: 8 a.m. – 4 p.m.

Exhibitors may stop by the press office to replenish materials. Please note: Exhibitors and their p.r. consultants are not permitted to remain in the Press Office; it is for journalists only.

Product Samples

The Fancy Food Show no longer permits exhibitors to provide product samples in the Press Office.

Bulletin Board

Exhibitors may post information about press events/interview opportunities at their booths during show hours, including book signings or cooking demonstrations

Free Show Press Release Distribution

Members exhibiting at Fancy Food Shows may post show-specific releases on specialtyfood.com for round-the-clock visibility and automatic distribution to 400+ influential industry media. This exclusive member benefit is available at no cost in partnership with the Specialty Food Association’s news service provider, PR Newswire.

Members exhibiting at a show may post three releases per show. PR Newswire provides special member discounts for additional services.

Deadline:

For guaranteed posting, materials must be filed the Monday prior to the Fancy Food Show. The VPO team will make every effort to post releases throughout the show.

Post-Show Report:

The Virtual Press Office sends exhibitors who post releases a free measurement report listing the names and publications of journalists who received links to their press materials.

Questions?

Contact Gina Espinosa at (973) 783-7787 or gina@vpoinc.com, Julie Stern-Monteiro/Jennifer Cohan at (646) 878-0130 or press@specialtyfood.com