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What's New What's Hot Advertising Specifications

CREATE YOUR WHAT’S NEW, WHAT’S HOT! PRINT LISTINGS THROUGH SENDMYAD

A user-friendly interface from SendMyAd enables you to create a What's New, What's Hot! formatted print ad and view it instantly! Quickly make adjustments and view changes. Once the ad is submitted, it is sent to Specialty Food Magazine.
After you have booked your formatted ad through our sales team, you may create it any time up to the material deadline for the issue. To get started, go to https://specialtyfood.sendmyad.com to create an account or login using your existing account if you have one.
Gather your electronic files: product shot (see specifications below), desired copy (word or text file suggested)—and follow these easy steps…the site will guide you along the way.

2016 SUBMISSION DEADLINES - Deadlines to create advertisements

WINTER ISSUE - November 21
SPRING ISSUE - February 22
SUMMER ISSUE - May 10
FALL ISSUE - August 10

STEP 1 - CREATE AN AD
After login to the site, from the dashboard screen (Welcome to Specialty Food Magazine Ad Portal), click on Create an Ad.

STEP 2 - PUBLICATION
Choose Specialty Food Magazine from the publication drop-down menu.

STEP 3 - AD TEMPLATE (CATEGORY)
Click on the template graphic which matches your desired category

  • What’s New - Products that have been introduced into the marketplace within the last 12 months of current Fancy Food Show
  • Gift & Holiday - Products that could be gifts on their own or could be part of a gift basket; products with holiday themes.
  • Natural/Organic - Products that do not have synthetic or artificial ingredients and/or are certified organic.
  • What’s Hot! - Products of interest to buyers outside of the categories above.

STEP 4 - ISSUE/ADVERTISER/COMPANY
(A) Select the scheduled issue(s) and enter/type the Advertiser name— and choose company name shown on the insertion order.
(B) Type in or select Contact Company from drop down menu.

STEP 5 - UPLOAD IMAGE Click on the Upload/Edit Image button to upload your product shot and scale/position within the frame until satisfied with placement.

SPECS/REQUIREMENTS FOR DIGITAL IMAGE

  • Product shot
  • Minimum Resolution: 300 dpi/ppi image size: 1.50” (w) x 1.50” (h)
  • File Size Limit: 3MB maximum
  • File Format: TIFF or JPG
  • Color: CMYK

For optimal reproduction, images should be the size and resolution specified. You will receive a warning upon upload if resolution and/or colors do not meet our specifications.
CLICK HERE FOR IMAGE TIPS

ENTRIES THAT DO NOT FOLLOW FORMAT INSTRUCTIONS WILL BE MODIFIED ACCORDINGLY.

STEP 6 - ENTER TEXT (PLEASE FOLLOW ALL INSTRUCTIONS)
Copy and paste—or type in—your text into the required and optional fields (required fields noted by an asterisk*).

Required Fields:

  • *Product Name: up to 30 characters
  • *Company Name: up to 40 characters
  • *Body Copy: up to 280 characters
  • *Phone Number: up to 38 characters
  • *Website: up to 35 characters
  • *City, State: up to 30 characters

Character counts must include spaces beween words.

Optional Fields:

  • Email Address (up to 35 characters)
  • Social Media 1 (up to 35 characters)
  • Social Media 2 (up to 35 characters)
  • New Member status, if applicable (up to 30 characters)
  • sofi Gold Award or sofi Finalist; if won during past 12 months (up to 30 characters)
  • Upcoming Fancy Food Show booth number(s), if applicable (up to 20 characters)

Maximum character counts and important instructions are displayed above each field. If pasting text, remove any extra line returns or any other unwanted spaces; all spaces in the field count as characters. As you click in each field to enter copy, the advertisement will build automatically—display may take several seconds. When your final entry is made, be sure to carefully proofread your ad for any misspellings or typos and review for overall appearance.

STEP 7 - SUBMISSION
When you are certain the ad is complete and ready for submission, click the Send to Magazine button in the lower left of the screen. Once you hit the submit button, the ad is FINAL and leaves the portal—no changes can be made. Specialty Food Magazine will be automatically notified when you submit an ad.

CAUTION!
If you hit the Back button in the upper left or close the window anytime before you click the Send to Magazine button, your entries will NOT be saved!
Any ad creation done in the portal is deleted at the end of the session unless the Send to Magazine button is clicked.

DOWNLOAD THESE SPECIFICATIONS

QUESTIONS?
Please contact Michele Hilton at (646) 878-0149, ext. 206; mediaorders@specialtyfood.com

 

IMAGE TIPS
If the uploaded image is considerably smaller than the window:
Adjust the first dimension displayed in the box at the far left by typing a size that is slightly bigger, then click inside the dimension box to the right so the system will automatically enlarge the image. It may take several seconds. Repeat as needed until the image is a suitable size. Use the arrow keys above the image to re-position slightly in a desired direction or use your mouse (if the mouse gets stuck on the image, release, click outside the image box and try again. Keep the image within the frame). Final image should effectively showcase your product to readers so make sure any key part of the photo is visible. Upload a different image if you think another will work better.

If the uploaded image is considerably larger than the window:
Click on the Fit Image to Frame button and the system will automatically reduce the image. It may take several seconds. This may still not render the photo at the ideal size though, so if needed, adjust the first dimension shown in the box at far left by typing a size that is either slightly smaller (or slightly bigger), then click inside the dimension box to the right to automatically resize. Repeat as needed until the image size is good. Use the arrow keys above the photo to re-position slightly in a desired direction or use your mouse (if the mouse gets stuck on the image, release, click outside the image box and try again. Keep the image within the frame.) The final image should effectively display your product to readers so be sure that any critical part of the photo is shown. Choose and upload a different image if another is more suitable.

If the uploaded image is a good size but needs to be cropped or positioned differently:
Use your mouse or the arrow keys above the image to reposition slightly in desired direction(s).

Back up to Step 5